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MagicBulb is coming to the United States

BY Allison Cerra

DALLAS A lightbulb that stays illuminated for three hours without electricity has arrived in the United States.

 

MagicBulb, developed in Norway by LED Electronics, is boasted as being the world’s first and only rechargeable light bulb.

 

 

"MagicBulb is an award-winning, patented LED light bulb that has taken off overseas and is now making its grand entrance into the U.S. market," said Ron Yiu, marketing director for LED International U.S., a division of the Norway-based LED Electronics International AS that developed MagicBulb. "MagicBulb is impressive, mainly because it is extremely green, pays for itself many times over and can be used in the event of a power outage, when it instantly turns into an emergency, portable light and operates as such for hours," Yiu added.

 

 

MagicBulb products carry a price range of $25 to $60.

 

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Energizer launches iPhone charger

BY Allison Cerra

ST. LOUIS Keeping up with the times, Energizer has launched a rechargeable case with built-in battery for the newest edition of the iPhone.

Energizer’s AP 1201 for iPhone 4 has “smart” battery technology that auto senses the iPhone 4 battery power status, which is indicated through “hidden” LEDs on the back of the case. For efficient power management, two charging options provide either high-speed quick charge direct to the iPhone 4, or get simultaneous pass-through charging of the iPhone and AP1201 case. The AP1201 is rechargeable up to 500 times and comes with a USB charging cable.

 

“Energizer appreciates the value and utility that smart phones offer consumers, and also sees that the average consumer’s power requirements have been underestimated,” said Jim Olsen, VP marketing for Energizer North America. “The AP1201 is a direct response to the power deficit that many experience, and is just one of a full line of Energizer Energi To Go solutions that is bringing convenient power to consumers, and that is making mobility easier for them.”

 

The Energizer AP1201 now is available for a suggested retail price of $69.99 at major retailers nationwide.

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Target misses September estimates

BY DSN STAFF

NEW YORK Target said its same-store sales rose 1.3% in September, missing Wall Street’s expectations for a 1.9% gain. Total sales for the five weeks ended Oct. 2 rose 3.1% to $5.56 billion.

Coming in a month that was relatively positive for most retailers, the results represent a setback in Target’s quest to turn around sales with a focus on groceries and marketing that emphasizes low prices.

The chain said Thursday that grocery, beauty and healthcare sales were strong, but that its monthly performance was near the low end of expectations.

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