BEAUTY CARE

Madame Ines de la Fressange joins L’Oréal Paris as brand ambassador

BY Antoinette Alexander

PARIS — French beauty company L’Oréal Paris has tapped French model Madame Ines de la Fressange to join its family of brand ambassadors.

She joins the L’Oréal Paris family of spokeswomen, which includes Milla Jovovich, Beyonce Knowles, Diane Keaton, Diane Kruger, Evangline Lilly, Eva Longoria, Jennifer Lopez, Andie MacDowell, Julianna Margulies, Aimee Mullins, Freida Pinto, Gwen Stefani and Kerry Washington.

"Ines de la Fressange, our new L’Oréal spokeswoman, has divine grace, that very contemporary way of being a woman, at once free, unexpected and mesmerizing," stated Cyril Chapuy, global brand president of L’Oréal Paris. "An accomplished model, mother and designer, she leads a full life. I am delighted that she is bringing that irresistible ‘je ne sais quoi’ to the brand."

De la Fressange started her modeling career when she was 17 years old, and it wasn’t long before she took part in fashion shows for such designers as Kenzo, Jean-Paul Gaultier and Christian Lacroix. She became Karl Lagerfeld’s muse at Chanel for several years, and in 1991 created her own brand, "Ines de la Fressange," and a store on the avenue Montaigne that was successful in France, the United States and Japan.

Since 2003, she has made an active contribution to relaunch the luxury Roger Vivier brand as a consultant and brand ambassador.

In 2008, for her 50th birthday, she appeared on the cover of Elle France.

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Want to live ‘future friendly?’ There’s an app for that

BY DSN STAFF

NORTHBROOK, Ill. — Procter & Gamble announced that it has teamed up with its grocery retail partners to create a mobile application designed to help consumers live and shop more sustainably.

The app, called "My Carbon Footprint," works on iPhone, iPad or Droid devices. It is an interactive, social media-enabled carbon footprint gauge powered by P&G’s Future Friendly initiative, P&G reported. It will become available on Earth Day, April 22.

The app enables users to generate their own personal planet based on their responses to such multiple choice questions as, "What is the gas mileage of the car you drive in most often?" Once their planet has been established, users will be able to enhance or reduce the quality of their ecosystem by answering a question of the day. They also will receive tips to help them make simple choices, which can create meaningful results. Users will be able to post those sustainable tips on their Facebook walls.

"Our goal is to help our partners at P&G spread the word that the little changes we make every day can have a big impact on the environment," said Stanton Kawer, CEO of Blue Chip Marketing Worldwide, which developed the app for P&G. "Hopefully this app will make us all a little more future friendly."

Consumers can sign up now to receive a reminder for the Earth Day launch date by scanning a QR code printed on point-of-sale materials at any of 10,000 participating stores, by going to FindYourFootprint.com or by searching the iTunes store or Android market.

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Freeman reaches ‘sole’ with foot repair products

BY Antoinette Alexander

BEVERLY HILLS, Calif. — Freeman Beauty has introduced its new Freeman Bare Foot Repair collection, a range of solution-oriented products specially created to meet the female shoe fanatic’s needs.

The formulations combine active ingredients with natural botanicals and fragrances to tackle the most common female foot problems: pain, cracked heels, calluses and odor, the company stated.

The collection includes:

  • Repair for pain relief: A pain-relief blend, including camphor and menthol, that provides cooling relief from minor aches and muscle pains. The foot lotion also reduces inflammation and moisturizes to refresh feet;

  • Repair for cracked heels: A daily treatment, this product promises to repair damaged tissue and rebuilds skin’s protective layers to banish painful, dry, cracked heels;

  • Repair for callus softening: This foot lotion is formulated for callus softening and also reduces dry-skin buildup and hydrates to improve overall skin health; and

  • Repair deodorizing foot spray: This foot spray utilizes a combination of ingredients, including talc and neem oil, and won’t stain shoes or socks.

The new Freeman Bare Foot Repair products are priced at $5.99 each and now are hitting mass merchandise stores nationwide.

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