BEAUTY CARE

Macy’s acquires beauty retailer Bluemercury

BY Marianne Wilson

CINCINNATI — In its first acquisition in 10 years, Macy’s has signed an agreement to acquire luxury beauty products retailer Bluemercury for $210 million in cash. The privately held Bluemercury, based in Washington, D.C., currently operates about 60 specialty stores in 18 states, primarily in prime street-level locations and urban lifestyle centers. Most locations include in-house spas. The company also operates an online business.
 
“Beauty is a core signature business for Macy’s and Bloomingdale’s and a continued platform for our company’s profitable sales growth. With Bluemercury, our company can access a new channel to reach additional customers, add new dimensions to our product offering and apply our expertise in omnichannel retailing,” said Terry J. Lundgren, Macy’s chairman and CEO.
 
The Macy's chief said the company plans to operate and significantly expand Bluemercury stores as a standalone business with an enhanced omnichannel component that provides for a seamless customer experience across stores, online and mobile.
 
"Concurrently, we also plan to add selected Bluemercury products and boutiques to Macy’s stores nationwide," Lundgren said.
 
Bluemercury will continue to be led by Marla and Barry Beck, who co-founded the company in 1999. Its team of approximately 500 associates will remain in their current roles operating a stand-alone Bluemercury specialty business.
 
"With the full weight of Macy’s resources, we will be able to accelerate our store penetration across the United States, bringing our specialty store format to urban and suburban markets throughout the country,” said Barry Beck, Bluemercury’s COO. “We are thrilled to team up with Macy’s in this next chapter of our growth and we especially want to thank The Invus Group who has been a great partner since 2006.”
 
Bluemercury will report directly to Lundgren. Marla Beck will continue as Bluemercury’s  CEO and president. Barry Beck will continue as COO.
 
The transaction is expected to be completed in Macy’s, Inc.’s fiscal first quarter (which ends on May 2, 2015) and be accretive to Macy’s, Inc.’s earnings in its first full year (fiscal 2016).

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P&G unveils marketing campaign; to bring experiential vending machine to NYC’s Grand Central

BY Antoinette Alexander

CINCINNATI — Procter & Gamble is supporting its newly introduced outdoor-inspired Fresher Collection with an integrated marketing campaign that includes setting up an Old Spice Nature Exchange Vending Machine in New York City’s Grand Central Station.

In celebration of the Fresher Collection launch and because Old Spice is always looking for unique and surprising ways to reward its fans, the grooming brand is bringing a display of nature to New York’s concrete jungle with the Old Spice Nature Exchange Vending Machine at Grand Central Terminal’s East Vanderbilt Hall.

Available from Feb. 12 to 14, the vending machine will offer Old Spice fans and commuters the opportunity to exchange nature's bounty, such as leaves, sticks, acorns and pine cones for prizes ranging from guitars and telescopes, a bungee jump vacation, and, for one car fanatic, a legendary European sports car decked out in Old Spice red.

Developed with advertising agency Wieden+Kennedy, the new Fresher Collection television commercials are currently available on the brand's social media channels on Facebook and YouTube. All five spots can be seen in rotation on national television starting Feb. 8, with airings during NBA All-Star Weekend on TNT during “The Walking Dead” on AMC in mid-February, as well as other sports, entertainment, humor and men’s interest broadcast and online media outlets.

 

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Hamacher launches category management program in Puerto Rico to support independents

BY Antoinette Alexander

WAUKESHA, Wis. — Drogueria Betances of Caguas, Puerto Rico has partnered with Hamacher Resource Group to develop an island-specific category management program to support community independent pharmacies.

The program will consist of a series of planograms addressing core health, beauty and wellness categories along with customized retail pricing for the front-end assortment. To introduce the program, which will become available to pharmacies in April, representatives from HRG will be attending Betances’ Annual Pharmacy Business Conference and Trade Exposition on Feb. 6 to 7 in San Juan. During an educational forum at the event, the HRG team will present an overview of the new program and reinforce the benefits and necessity of implementation to position the front-end for success.

“Betances has an outstanding reputation servicing independent pharmacies throughout Puerto Rico and we are very excited about this new program offering,” stated Dave Wendland, VP and member of the HRG owners group. Given mounting competition on the island along with reimbursement pressures on their prescription business, it is paramount that community pharmacies implement tools such as these to better serve their customer base.”

“We are pleased to be working with Hamacher on this exciting new service for independent pharmacies. They are recognized experts who will provide the tools necessary for these stores to effectively compete and grow their business,” stated Juan Hernandez, finance and administration VP at Drogueria Betances."

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