BEAUTY CARE

MAC tapped as official makeup brand for the British Academy Television Awards

BY Antoinette Alexander

LONDON MAC Cosmetics has announced that it is the official makeup brand for the British Academy Television Awards, sponsored by Pioneer, and is set to glamorize the nominees, presenters and actresses for the event.

Between April 18 and 20, MAC makeup artists from the MAC Pro Team will be on hand in the MAC Beauty Suite at The Landmark Hotel or via a one-on-one “at home” appointment to offer their services to VIPs.

Celebrities who receive the MAC experience will receive a “touch up kit” to maintain their look and for touch ups at the awards ceremony on April 20.

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Clean & Clear introduces Soft skin care products

BY Antoinette Alexander

SKILLMAN, N.J. Clean & Clear, a Johnson & Johnson Consumer Products brand, has introduced Soft, a moisturizing line of skin care products for younger consumers.

According to the company, consumer studies have shown that 84 percent of females aged 18 to 24 began using a facial moisturizer before they turned 18. While there are many facial products for young consumers on the market, many of them address acne and problem skin. The new Soft line is designed to be a healthy daily regimen for normal skin.

The line includes Clean & Clear Soft Night Cream formulated with Glycolic Acid that works to clarify skin throughout the night and promote a radiant complexion. There’s also the brand’s first treatment, the Clean & Clear Soft Steam In-Shower Facial, a one-minute treatment that is applied to the skin in the shower. The line also includes Clean & Clear Soft Purifying Cleanser, which is a conditioning, foaming face scrub that cleanses and exfoliates. To protect skin against the elements, there’s also Clean & Clear Soft Daily Moisturizer with SPF 15.

The products have a suggested retail price of $7.99 each.

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Dove re-launches Web site as Dove Digital Channel

BY Antoinette Alexander

ENGLEWOOD CLIFFS, N.J. Unilever’s Dove has launched the Dove Digital Channel, signaling a new approach to online marketing.

The consumer site, which brings The Campaign for Real Beauty and the Dove product portfolio to life, launched Thursday in the United States, and will be rolled out globally in the upcoming launches in the U.K. and Canada over the next three months.

The Dove Digital Channel is the re-launch of Dove.com and is designed to be a source for information, education and inspiration. It has formed marketing alliances with OgilvyInteractive and Microsoft’s MSN as part of the initiative. MSN provides Dove with access to its global audience of 465 million unique users per month in 42 markets and 21 languages.

The site will feature an editorial board of experts, inspirational guest editors and “ambassadors.” Women will have the opportunity to join the conversation of real beauty through blogs and message forums at both Dove.com and Dove.MSN.com. In addition, women will have the opportunity to learn about Dove products through video shorts, op-ed pieces and editorial online.

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