MAC Cosmetics launches virtual try-on mirror powered by ModiFace
TORONTO — MAC Cosmetics is leaping into the future with ModiFace. The company has announced the launch of a new Augmented Reality try-on mirror, allowing a curated set of MAC shades and looks to be tried on by a user instantly. The mirror is powered by ModiFace’s facial and 3D video makeup rendering technology, which provides a full 3D video of realistic makeup looks under any lighting condition.
“We are excited to bring Virtual MAC to our freestanding stores, first to the US, and then globally. The new ModiFace-powered mirrors provide an unprecedented level of realism and fidelity that bring to life our brand’s unique sense of colour and artistry. We believe this will be a game changing addition to our stores,” Tim Tareco SVP Global Creative, Visual Merchandising + Store Design from MAC said.
A set of 29 custom eye looks has been replicated with the highest fidelity by ModiFace scientists, in order to provide a life-like rendition. Each look is mapped to the face 30 times per second, with the mapping placing the looks to with a fraction of a pixel for each face. The final result is one that is indistinguishable from a real-life application of the looks by a makeup artist.
"MAC Cosmetics is a renowned beauty brand with a very unique range of shades. We are delighted to be partnering with MAC on many AR initiatives, the first of which is to bring photo-realistic live video makeup try on to MAC stores,” Jennifer Tidy, vice president of partnerships at ModiFace said.
The virtual try-on mirror has been launched in MAC stores across the nation, and is looking towards a global expansion in early 2018. This collaboration is the latest launch for ModiFace who has previously announced partnerships with Sephora, L’Oréal, Estée Lauder, Allergan, Unilever, and Coty.
Puff’s goes eco-friendly by earning Forest Stewardship Council certification
CINCINNATI — Procter & Gambled owned Puffs, is doing its part to ensure customers are choosing responsibly sourced facial tissue products. The company has strengthened its commitment to responsible forestry management by earning the Forest Stewardship Council (FSC) certification. The company also has partnered with the Rainforest Alliance, and will begin using this certified labeling on all tissue products.
The Rainforest Alliance is an international non-profit organization that has worked around the world since 1987, to conserve forests and natural sources while advancing sustainable livelihoods. The Forest Stewardship Council is an independent non-profit organization promoting environmentally sound, socially beneficial and economically prosperous management of the world’s forests.
“To secure a future for our planet, P&G knows how critical it is to preserve our world’s forests. Our partnerships with Forest Stewardship Council and the Rainforest Alliance ensure that the tree fibers used in our products, like Puffs and Charmin, come from responsibly managed forests while still delivering the superior product experience our consumers expect,” Tonia Elrod, director, Family Care Communications & Sustainability, said. “By adding Puffs products to our roster of certified paper products alongside Charmin, it is our goal to continue to deliver on our commitments to responsible forestry.”
FSC and Rainforest Alliance Certified products will contain 100% virgin fiber sourced from responsibly managed sources. These seals also communicate to the consumer that the sustainable souring was certified to FSC standards by the Rainforest Alliance.
Men’s grooming leaps forward with MicroTouch SOLO
WAYNE, N.J. — A new all-in-one razor has launched from MicroTouch, the maker of Tough Blade and MAX. The MicroTouch SOLO, the latest introduction from the company is an economically priced tool that combines razor, edger and trimmer functions together to tackle any kind of facial hair with effortless precision.
Unlike most razors, the SOLO shaves bi-directionally, in either up or down strokes. The three combs it contains, come with the ability to trim scruff or a beard in any way the user chooses. This shaving tool also edges precisely to give a clean, sharp edge to neck hair, sideburns, mustaches, goatees and more.
"We took a decade of learning from our razor and trimmer tools, and set out to create a single tool that can handle all of today's facial hair trends. SOLO lets men customize their look, their way, without breaking the bank," Andy Khubani, chief executive officer of Ideavillage Products Corp., and maker of MicroTouch, said. "And SOLO can be used anytime, anywhere because you don't need soap or water to get a fresh shave. It's truly revolutionary."
SOLO uses the finest German stainless-steel blades, housed on a pivoting head with a balanced and water-resistant handle for precision and contouring. It is also completely rechargeable and contains a battery life of 45 minutes. The razor is available for purchase at Amazon, Bed Bath and Beyond, CVS, Rite-Aid, Walgreens, Target and Walmart for the suggested retail price of $24.99.