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Lysol introduces Power and Free line

BY Allison Cerra

PARSIPPANY, N.J. — Lysol has introduced its latest line of household products that highlights the versatility of hydrogen peroxide.

The Lysol Power and Free line is comprised of a multipurpose cleaner, bathroom cleaner, toilet bowl cleaner and toilet and bathroom wipes, making it suitable for everyday use around kids and pets, and may be used on a variety of surfaces with no rinsing needed.

"Guided by our Lysol mission for health, we are proud to introduce the innovative Lysol Power and Free product line to consumers who are in search of trusted, powerful cleaning agents that help to maintain a healthy home by using the very common, yet very effective household staple of hydrogen peroxide," Lysol marketing director Gregory Chabidon said.

The lineup carries a suggested retail price range of $2.52 to $3.86 and is available in Citrus Sparkle, Cool Spring Breeze and Oxygen Splash scents.

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RxAlly tapped to serve as preferred network for Smart Insurance Company Holdings

BY Allison Cerra

LEESBURG, Va. — RxAlly announced that its member pharmacies have been invited to serve as the preferred network for a provider of innovative healthcare solutions to the senior market.

The alliance said that in October, it will help introduce Smart Insurance Company Holdings’ new Medicare Part D prescription drug plan, SmartD Rx, pending final approval from the Centers for Medicare and Medicaid Services. The RxAlly member pharmacies who participate will serve as dedicated wellness partners, playing a key role in the delivery of quality health care to seniors and Medicare beneficiaries, RxAlly said.

"The network will be designed to meet the ever-changing needs of the current Medicare population, in addition to the 10,000 people who are turning 65 every day, across the U.S.," RxAlly CEO Bruce Roberts said. "Our member pharmacies are ideally suited to become the trusted healthcare partners and destinations that seniors and Medicare beneficiaries deserve."

Smart Insurance Company Holdings CEO Pritpal Virdee added, "By teaming with RxAlly and inviting its expansive network of trusted neighborhood pharmacies across the country to form our preferred network, Smart Insurance Company Holdings will be uniquely positioned to play a significant role in shaping prescription solutions for seniors."


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Pepperidge Farm marks anniversary with new products

BY Allison Cerra

NORWALK, Conn. — Pepperidge Farm is celebrating its 75-year anniversary by launching new product innovations this fall.

The following items will hit store shelves from Pepperidge Farm:

  • Pepperidge Farm Simply Natural breads in soft and smooth-textured honey wheat and honey oat varieties;

  • Goldfish bread: Soft, made with whole grain and no high-fructose corn syrup, will be available in brown sugar and cinnamon varieties;

  • Pepperidge Farm Caramel Apple Swirl bread, a limited-edition seasonal treat;

  • Pepperidge Farm Jingos! snack crackers, available in three unique varieties, including lime and sweet chili, parmesan garlic and fiesta cheddar;

  • Pepperidge Farm Milano Slices salted pretzel cookies;

  • Pepperidge Farm Milano Melts vanilla crème, a crispy, chocolaty cookie with a velvety crème filling;

  • Pepperidge Farm Soft Baked cookies, which will be available in such flavors as pumpkin cheesecake;

  • Pepperidge Farm Milano Cookie Cake, a two-layer vanilla cake with real chocolate buttercream icing and filling, sprinkled with Milano cookie pieces; and

  • Chocolate Chunk Cookie Cake, a two-layer moist cake with real chocolate chunks and rich chocolate icing and topped with chocolate chunk cookie pieces, deliver a premium frozen dessert experience.

The brand, which is owned by Campbell’s, recently appointed a new leader, Irene Change Britt.

"[Pepperidge Farm founder] Margaret Rudkin was famous for asking employees ‘what’s next?’ to make sure the business was always moving ahead, and that is still our philosophy today," Britt said. "We’re committed to keep introducing products that hold a unique place in people’s lives — from Goldfish crackers and the special connection they foster between moms and kids, to Milano cookies and the treasured moments of enjoyment they create. We will continue to build on the company’s sustained success."

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