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Luster Products taps actress Meagan Good as newest celebrity spokeswoman

BY Antoinette Alexander

CHICAGO — Ethnic beauty brand Luster Products has announced that actress Meagan Good has been signed as the newest celebrity face of Luster Products limited-edition Pink Smooth Touch new growth relaxer kits and spokeswoman for the Smooth Touch product line.

Good joins the ranks of Grammy-winning singer-songwriter and actress LeToya Luckett, former member of the pop super group Destiny’s Child, and platinum-selling R&B recording artist Keyshia Cole, as the latest celebrity ambassador for the Smooth Touch brand.

Good will appear in Smooth Touch’s newest advertising and marketing campaign across all marketing channels including print, television, social media, in-store displays and public relations efforts for the next year. The first limited-edition relaxer kits featuring Good’s image and signature began shipping to stores on May 8 and will be available to consumers the first week of June.

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Pepto-Bismol to sponsor both Rock ‘n’ Roll marathon and Iowa’s annual RAGBRAI

BY Michael Johnsen

CINCINNATI — Procter & Gamble on Friday announced Pepto-Bismol will be a sponsor for both the Rock ‘n’ Roll marathon in San Diego and the Register’s Annual Great Bicycle Ride Across Iowa later this summer.

The brand will be front and center during these events and even plans to drench an 8-man RAGBRAI team in its signature pink hue to spread its message — “Wherever the weekend takes you, take Pepto-Bismol To-Go." Similarly, Pepto will paint the crowd pink at the Rock ‘n’ Roll Marathon, sampling Pepto-Bismol To-Go and handing out promotional thundersticks.

San Diego is home of the first ever Rock ‘n’ Roll Marathon, which combines entertainment and running. Bands stationed at every mile of the race keep runners and walkers energized, engaged and entertained. At RAGBRAI, the annual, noncompetitive bicycle ride across Iowa, riders and supporters camp out each night, socializing and grilling up a feast to last them through the next day. P&G estimated that more than 50,000 people will be involved in both events this year.

P&G also will be a significant sponsor of the the London 2012 Olympic Games. The company plans to raise $5 million to help establish and sustain youth sports programs around the world.


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Biolife launches WoundSeal first aid product targeting blood-thinner patients

BY Michael Johnsen

SARASOTA, Fla. — Biolife last month launched WoundSeal, a hemostat product specifically targeting Americans on a regimen of blood thinners. The first aid powder instantly helps to stop bleeding, Biolife noted.

According to the company, as many as 52 million Americans are taking blood thinners and 11% stop taking those medicines because of "nuisance bleeding."

WoundSeal combines a hydrophilic polymer and potassium ferrate to create and instant scab when combined with blood. The instant scab seals the wound, which stops the bleeding, and helps prevent infection by creating a microbial barrier over and around the wound. The scab that’s created remains in place until the wound is healed and it falls off naturally, Biolife said.

The company is working on a line extension for the product — WoundSeal for Nosebleeds — that includes a specially-designed applicator for nosebleeds or other hard-to-reach areas, such as head wounds.


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