BEAUTY CARE

Luster Premium White

BY Antoinette Alexander

Named “Best Whitening Toothpaste” by Real Simple magazine and highlighted at NACDS Marketplace is Luster White 7 toothpaste by Luster Premium White. Developed by a research scientist, medical doctor and dentist, White 7 contains a proprietary blend of eubiotics — therapeutic-grade essential oils that are designed to help promote a healthy smile along with fresh breath. Its active dental peroxide formula aims to deliver maximum whitening results by removing both surface and intrinsic stains. It is available in Power White and Sensitive formulas. The product is priced at about $6.99. For more information, visit LusterPremiumWhite.com.

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BEAUTY CARE

North American Hemp

BY Antoinette Alexander

Positioned as the first all-natural line made with certified organic hemp seed oil is the North American Hemp line of personal products. The collection includes bath, body and hair care products all made with certified organic hemp seed oil. According to the manufacturer, hemp has excellent healing and moisturizing properties, and hemp seed oil in hair care products provides rich omega-3, -6, and -9 essential fatty acids. Hemp seed oil also benefits skin. Because its essential fatty acids profile closely resembles the skin’s natural lipids, hemp seed oil counteracts the effects of dehydration, a condition that can produce wrinkles and other signs of aging, the company stated. The hair care collection includes shampoo, conditioner and an Omega Deep Rich Conditioning Treatment. Skin care products include body lotion, body oil, hand and nail cream, and massage oil. For more information, visit Northamericanhempco.com.

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Palmer’s for Men

BY Antoinette Alexander

Palmer’s Cocoa Butter Formula is a well-known skin care brand among consumers, and now the company is making its foray into the men’s grooming market with a formula for men. According to the manufacturer, men have different skin care needs than women and often suffer from rough, dry skin that increases in severity with age. To help him, there’s the new Men Body & Face formula designed to battle rough, dry skin. The fast-absorbing formula is made with cocoa butter and vitamin E and has a fresh scent. For more information, visit Palmers.com.

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