BEAUTY CARE

Lush opens largest store yet in Oxford

BY DSN STAFF

OXFORD, England — Lush Fresh Handmade Cosmetics has opened its largest store in the world — a 9,500-sq.-ft. flagship on London’s busy Oxford Street. The three-story flagship is a veritable beauty wonderland, complete with an in-store spa. It’s also a delight for the senses, calling out at every step for customers to touch, feel and smell the products.

Featuring rustic beams, chalk signs, pendant lights and concrete flooring, the flagship retains the brand’s signature rustic feel, but with industrial accents. Lush’s colorful products — all handmade from natural and fresh ingredients — are displayed, grocery-style in many instances, in wooden crates and barrels. Signage is in keeping with the brand’s playful spirit. One large graphic invites customers to “Relax … Take a Bath.”

Reflecting the company’s environmental commitment, the new store uses only wood that has been reclaimed or certified by the U.K.’s Forest Stewardship Council. The LED lighting is energy efficient.

Lush, which manufacturers all its own products, developed more than 200 new items for the flagship, including shampoos, styling creams, face masks, makeup, gourmet soaps, shower gels and tooth powders, and many are spotlighted on the ground floor.

Customers can try out products in the on-site Hair Lab, and also pose for a picture in the #selfie mirror.

A sign on the ground floor invites customers to “Calm Down” the steps toward the basement level, home to the Lush Spa and an interactive perfume gallery. A music station features a selection of artists signed to Lush’s two music labels. The country cottage-styled spa is debuting a new Lush treatment, “The Planets,” a three-hour indulgence that even includes a palm reading.

The top floor houses perhaps the brand’s best-known product line — bath products — which includes the signature Lush bath bombs. Industrial-sized sinks are featured to try out products. There’s also an events space, the Soapbox.

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Diva International names Szustaczek VP sales, marketing

BY David Salazar

KITCHENER, Ontario — DivaCup maker Diva International on Monday announced that John Szustaczek had been named the company’s VP sales and marketing. Szustaczek joined the company in 2012 and had served as its sales and marketing director since then.

“John has been an invaluable member of the Diva family and key part of our success,” the company’s co-founder and VP Carinne Chambers said.  “His experience, wisdom, and business strategies have helped our company grow exponentially and achieve unprecedented success. We have no doubt John will continue to be an asset as he guides our team in his new role.”

Szustaczek’s promotion comes as Diva International is bringing various new hires aboard to its consumer support, accounting and sales departments to accompany the company’s growth. 

“I’m very excited to take on this new role,” Szustaczek said. “I’m proud to continue leading a team of outstanding individuals who have contributed to Diva’s growth and I am confident that we will continue to pioneer advancements and innovations in the categories of women’s health.”

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Coty grows Brazil distribution, footprint with Hypermarcas beauty acquisition

BY David Salazar

Coty moves into Brazil with Hypermarcas beauty, personal care acquisition
 
NEW YORK — Coty on Monday announced that it would be acquiring Brazilian pharmaceutical company Hypermarcas’ beauty and personal care business for about $1 billion in cash. As of 2014, Hypermarcas’ beauty business brought in some $253.5 million in net revenue in the world’s third-largest beauty and personal care market. 
 
“We are excited to announce the acquisition of the Beauty Business of Hypermarcas, a leading beauty and personal care business in one of the world’s most important retail markets. We expect that the strength of the brands, the impressive leadership team and its robust infrastructure will enhance Coty’s competitive position and very much complement our contemplated merger with the P&G Specialty Beauty Business. Today’s announcement is another step in our progression towards creating a pure-play global leader and challenger in Beauty.”
 
Among the brands being acquired by Coty are body/hair care brand Monange, Brazil’s market-leading nail polish brand Risqué, Brazil’s leading men’s care brand Bozzano, the country’s largest skin care brand Paixão and the country’s best-selling hair color brand Biocolor. 
 
In addition, the beauty business’ manufacturing and distribution is expected to be a platform through which Coty can integrate its existing brands and the P&G specialty brands that the company hopes to finish acquiring in the second half of 2016. 
 
The Hypermarcas deal is expected to close by the end of March 2016. 
 

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