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Lupin launches generic epilepsy drug

BY Alaric DeArment

BALTIMORE — The Food and Drug Administration has approved a generic drug for epilepsy made by Lupin Pharmaceuticals, the drug maker said.

Lupin announced the approval and launch of levetiracetam extended-release tablets in the 500-mg and 750-mg strengths.

The drug is a generic version of UCB’s Keppra XR, which had sales of about $161 million during the 12-month period ended in June, according to IMS Health.

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Bartell upgrades photo developing to Kodak APEX

BY Alaric DeArment

ROCHESTER, N.Y. — Seattle-based regional retail pharmacy Bartell Drugs has replaced its in-store photo processing lab systems with Kodak Adaptive Picture Exchange, Kodak said.

The upgrade converts Bartell’s processing lab systems from silver halide "wet lab" technology to APEX thermal dry labs.

"Meeting customer demand for new and exciting photo products, while achieving speed and efficiency in the fulfillment process is a strategic business initiative for Bartell Drugs," Bartell SVP merchandising Ron Miller said. "Kodak has helped us every step of the way. Our new APEX fleet not only opens the door to a broader and more profitable in-store product portfolio; it proceeds the pathway for Bartell Drugs stores to become Web-based photo fulfillment centers."

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Clif Bar targets college students through social media

BY Michael Johnsen

EMERYVILLE, Calif. — Clif Bar on Thursday will begin rewarding college students who follow the brand through social media with a Clif Bar Energy Pack that includes Clif Bar bars, fitness tips, water bottles and other items for outdoor recreation.

“Clif Bar wants college students to know that getting outdoors for an active study break isn’t just a good idea for physical health, but can help you stay mentally sharp in the classroom," said Carly Lutz, brand director at Clif brands.

Energy Packs will go to college students who post their active study breaks on Twitter at @ClifBar using the hashmark #StudyBreak.

Research suggests that as many as 70% of college students gain a significant amount of weight between the start of college and sophomore year, Clif Bar noted. In addition to the brain benefits of exercise, burning just an extra 143 calories per day can mean 15 fewer pounds at the end of one year.

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