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Lundbeck’s Onfi CIV scored tablets and oral suspension now available in U.S. pharmacies

BY Jason Owen

DEERFIELD, Ill. — Lundbeck announced today that Onfi (clobazam) CIV will be available in scored tablet and oral suspension formulations beginning this week after the formulations were recently approved by the U.S. Food and Drug Administration. Onfi is a prescription medication originally approved by the FDA in 2011, and is used along with other medicines to treat seizures associated with Lennox-Gastaut syndrome (LGS) in adults and children 2 years of age or older. Onfi is an oral anti-epileptic drug (AED) of the benzodiazepine class, and is a 1,5 benzodiazepine. It is a federally controlled schedule four substance (CIV).

The new oval shaped Onfi scored tablets (10 mg and 20 mg) will replace the previously available round non-scored tablets, and are similar in size. These new tablets contain the same ingredients as the round tablet, and include a functional score to allow patients or their caregivers to split the tablets in half. Onfi will no longer be available in a 5 mg tablet. Onfi oral suspension (2.5 mg/mL) has a berry flavor, and provides an alternative to Onfi tablets.

“Since becoming available nearly two years ago, Onfi has become an important additional treatment option for people with LGS,” said Raman Sankar, MD, PhD, professor of neurology and pediatrics, and chief of pediatric neurology at the David Geffen School of Medicine at the University of California, Los Angeles. “Onfi scored tablets and oral suspension provide flexibility when making dose adjustments. Also, it’s very helpful to have medications available in both tablet and oral suspension formulations to provide options for patients and their caregivers.”

LGS is a rare and severe form of epilepsy that is typically diagnosed in childhood and often persists into adulthood. LGS is associated with multiple types of seizures with periods of frequent seizures, and daily seizures are common. Some of these seizures, including atonic, tonic and myoclonic seizures, may cause falls, or “drop seizures” (also referred to as “drop attacks”), which may result in injury.

“The availability of these new formulations are the result of working closely with the LGS community and listening to the needs of physicians, patients and those who care for them,” said Mike Hanley, director of Onfi marketing, Lundbeck US. “We are inspired by the strength of those impacted by LGS and will continue working together to help these patients and their families.”


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Integer Group: Fewer BTS shoppers this season

BY Jason Owen

DENVER — According to new results published by the Integer Group, 31% of survey respondents said they won’t be shopping for any back-to-school products at all, up from 27.7% last year. This was revealed in the latest issue of The Checkout, an ongoing shopper behavior study conducted by Integer and M/A/R/C Research.

With fewer people shopping, certain channels will see a drop in traffic. Integer predicts that mass, clothing, and drug will take the largest hit, losing 2.3%, 3.2%, and 5.5% respectively of shoppers this year compared to last.

"The shoppers who are heading out this year plan to visit fewer channels, meaning retailers will have a harder time maintaining the same level of foot traffic as last year. Retailers will have to strive harder to get shoppers through the door by investing more in order to entice people with promotions, deals, proper communication, and incentives outside of the store," said Craig Elston, senior vice president, insight and strategy at The Integer Group.

The study also shows that:

  • Only 38% of people said they would shop a month or more before school starts, compared to 45% last year.
  • 62% said they would wait until at least 2 to 3 weeks before school starts to begin back-to-school shopping, despite planning many weeks in advance.
  • Shoppers have heightened their perceptions of private label products. This year, 38% of back-to-school shoppers are buying more private label products compared to 31% last year.
  • Only 1-out-of-3 shoppers believe brand names are of higher quality although 57% of respondents agree that brand names offer more attractive packaging.

Data for The Checkout comes from a national survey conducted by Integer and M/A/R/C where consumers are asked about their shopping attitudes, shopping behaviors, and economic outlook. Topics range from criteria shoppers use to select retailers, to which in-store stimulus is most likely to drive purchase, to factors that might lead shoppers to leave an aisle empty-handed. The Checkout is available for download at Integer’s blog ShopperCulture.com.

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Quaker Oats, Univision partner on new digital destination for Hispanic moms

BY Jason Owen

NEW YORK — Univision Communications Inc., a leading media company serving Hispanic America, last week announced its partnership with PepsiCo subsidiary Quaker Oats on the creation and launch of a new digital destination for Hispanic moms called "Fuente de Energía" (Energy Source).

"Fuente de Energía" is a brand new digital destination for both online and mobile platforms serving as a one-stop resource "helping Hispanic moms fuel everyday adventures." The destination provides these on-the-go moms with re-energizing ideas, insights, motivation and tips that may help to keep the family fueled as they tackle their daily triumphs and obstacles — whether it be a trip to el parque (the park), la playa (the beach) or a hectic dash to la escuela (school).

The partnership underscores several U.S. trends: a rapidly growing Latino population; a recent study that showed Hispanics utilize mobile tools for shopping more than the general market shopper; and a recent Nielsen study revealing that Latina moms drive household buying decisions.

"Fuente de Energía" has launched as part of Univision.com’s Vida y Familia (Life and Family) vertical, and features original content including articles, recipes, photo essays, custom trivia and polls. The digital section will be refreshed on a weekly basis with original articles, slideshows, polls and a new trivia challenge per week.

The roll out begins this month and runs through December with an original video series featuring celebrity mom Jimena Gallego (Mexican pop singer, TV host and actress). She will give practical advice to Hispanic moms on how to conquer common stressors of family life with their jobs, kids or significant others.

"We are pleased to work with Quaker to deliver an innovative platform that provides a daily source of energy and healthy inspiration to madres across the U.S.," said Keith Turner, president of advertising sales and marketing, Univision Communications Inc. "This investment underscores the value of the Hispanic mom to Quaker’s business."


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