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Lunchables continues food evolution with new varieties

BY Allison Cerra

MADISON, Wis. Lunchables is getting more wholesome with new varieties that aim to keep kids healthy.

The line expansion includes the introduction of two new varieties: chicken strips made with 100% white meat chicken, and chicken and American sub sandwich, which features rotisserie seasoned chicken and bread made with 8 g of whole grain. Both products are good sources of protein and calcium and join the Lunchables-with-water roster introduced last year that offers quality meats, cheeses and spring water, the company said.

 

To continue to offer parents a full range of products that meet all of their needs, over the last 10 years, the Lunchables lunch combinations line has been extensively revamped. This evolution has resulted in a 24% reduction in sodium, a 22% reduction in fat and a 21% decrease in calories across the portfolio.

 

 

"We’re always looking for ways to make our products better," said Darin Dugan, senior director of marketing at Lunchables. "As a result, we constantly evaluate the nutritional profile of our food and have worked hard to improve it by adding whole grains, spring water and fruit options. We’ve also removed ingredients like high fructose corn syrup from our crackers."

 

 

The complete line of Lunchables lunch combinations with water, which are available in the refrigerated section of grocery stores, retail for $3.49.

 

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Former Gillette executive joins Welch’s

BY Allison Cerra

CONCORD, Mass. The maker of Concord and Niagara grape-based products has named a former Gillette executive as its new chief marketing officer.

Matthew Wohl joined Welch’s last week, following a 16-year career at Gillette, where he lead product development, innovation, new product launches and marketing communications for a number of brands including Mach3, Fusion and most recently the 2010 launch of Fusion ProGlide razors.

"We are enjoying very positive business momentum at Welch’s, and we are delighted to welcome Matthew to the team," said Brad Irwin, Welch’s president and CEO. "We are excited by the depth of his experience and his proven ability to build world-class brands while balancing with a practical focus on sales."

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Scharffen Berger Chocolate Maker introduces Ben Tre chocolate bar

BY Allison Cerra

HERSHEY, Pa. Scharffen Berger Chocolate Maker has released a limited edition chocolate bar that has hints of both spices and fruit.

The new Ben Tre chocolate bar is made with cacao beans from the Ben Tre province of Vietnam, the company said. Beginning this month, the Scharffen Berger Ben Tre chocolate bar will be available on the chocolate maker’s website and select retail locations nationwide.

"What makes the Scharffen Berger Ben Tre bar incredibly special is the attention to quality and care given throughout the entire bean-to-bar process," said Ray Major, lead expert on cacao sourcing for Scharffen Berger Chocolate Maker. "Plantations are small in Vietnam, and the farmers are meticulous cultivators, treating their properties more like gardens rather than farms."

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