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Luna launches first organic protein bar for women

BY Allison Cerra

BERKELEY, Calif. Nutrition bar maker Luna announced the launch of its first high-protein bar for women made with entirely natural and organic ingredients.

Luna Protein satiates hunger and helps women more easily fit protein into their diet, the company said. At just under 200 calories, Luna Protein is a nourishing and delicious snack that satisfies sweet cravings with a chocolate coating and nougat texture— the closest consistency to a candy bar that Luna has ever offered. Additionally, it offers key vitamins and minerals essential to women’s everyday needs, such as calcium, iron, folic acid and vitamin D.

“Women shouldn’t have to struggle with finding portable protein sources when they’re on-the-go,” said Paula Connelly, Luna brand director. “Luna Protein offers women a convenient, portable, natural and delicious protein option to toss in their purse.”

Luna Protein, which comes in three varieties — chocolate peanut butter, cookie dough and chocolate cherry almond — now is available at grocery and natural food retailers nationwide at a suggested retail price of $1.39.

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E-smoking on the rise, report says

BY Michael Johnsen

GAINESVILLE, Fla. Electronic cigarettes now are used by 1-in-4 smokers, claimed E Cigarettes National on Thursday, in a release touting the benefits of “e-smoking,” with much of the increased use occurring in the past year.

Tax burdens may be one strong indicator as to why the popularity of the electronic cigarette continues to grow, E-Cigarettes National stated. Calculating the actual cost of electronic cigarette use by the smoker shows another advantage. Some are making claims that the use of the e-cigarette cuts a smoker’s monthly bill down by 50% or more in relation to cost of tobacco cigarettes.

“[Consumers] love it because smokers are a lot smarter than the government and special interest groups give them credit for,” stated Tiffany Ellis of E Cigarettes National. “They see through the scare mongering and are seeing a difference in their wallets and purses after they make the switch, along with other benefits of making the decision to move over to electronic cigarettes.”

In the summer of 2009, the Food and Drug Administration issued a public warning regarding electronic cigarettes, stating the products contain carcinogens and such toxic chemicals as diethylene glycol, an ingredient used in antifreeze. “These products are marketed and sold to young people and are readily available online and in shopping malls,” the agency stated. “In addition, these products do not contain any health warnings comparable to FDA-approved nicotine replacement products or conventional cigarettes.”

The FDA has been examining and detaining shipments of e-cigarettes at the border and the products it has examined thus far meet the definition of a combination drug-device product under the Federal Food, Drug, and Cosmetic Act. The FDA has been challenged regarding its jurisdiction over certain e-cigarettes in a case currently pending in federal district court. The agency is also planning additional activities to address its concerns about these products.

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P&G’s new Bounty product rolls across America

BY Allison Cerra

CINCINNATI Procter & Gamble’s new Bounty Huge Roll is on a journey to help those in need, with the paper towel brand pledging to make a $50,000 product donation to five local food banks nationwide with the help of consumers in local communities.

The Bounty Huge Roll is making stops in San Antonio, Texas; Grand Rapids, Mich.; Cincinnati; Natick, Mass., and North Bergen, N.J., and Bounty will donate the paper towels raised for the food banks in each local market at the end of the cart’s cross-country journey. At each stop, consumers who come out to see the Bounty shopping cart will be able to pick up coupons for the new Bounty Huge Roll to test in their own homes.

“Just as the new Bounty Huge Roll aligns with our commitment to provide consumers with huge value, our goal through this campaign is to make a huge difference in the lives of those in need,” said Chris Brown, Procter & Gamble marketing brand manager, Bounty. “Local food banks are critical to serving people in need in communities across the country, and our hope in pledging to raise $50,000 worth of paper towels, is to incite people into action so together we can make a difference.”

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