BEAUTY CARE

Lumene unveils product innovation, new packaging for 2014

BY Antoinette Alexander

NEW YORK — Finnish beauty brand Lumene is kicking off 2014 with a bang, the company said, as it revamps packaging, broadens its portfolio with new formulas and prepares to expand into Rite Aid stores.

To highlight the skin care benefits of vitamin C, Lumene’s Vitamin C+ is now known as Bright Now Vitamin C+. The range, which is targeted to women ages 25 years and older, leverages the power of arctic cloudberry nectar and seed oil and vitamin C to brighten and protect the skin while preventing the first signs of aging.

The 10-SKU collection features a new addition: BB Serum. This new formula is created for those who want the benefits and smoothing effects of a BB cream without the color, as it is a first-of-its-kind serum with an illuminating finish. The lightweight serum is designed to instantly minimize the appearance of pores and gives the skin a boost of radiance and moisture. The retail price is $21.99.

New to the Lumene portfolio is the Time Freeze line with arctic lingonberry extract. This nine-SKU collection is designed for women ages 40 years and older whose skin is starting to lose its firmness and elasticity. Prices range from $14.99 to $24.99.

A hero product within the new Time Freeze line is the Targeted Dark Spot Corrector. The formula is designed to help minimize the appearance of dark spots and improves skin tone and clarity.

To highlight the efficacy of the products and to give the packaging a more clinical look and feel, the beauty brand has revamped all of the product packaging. On the new packaging, consumers can easily find the product benefits (i.e., firming or brightening), ingredients and the suggested age of use.

To further communicate the brand’s innovation to consumers, the company has launched a new website. The new site has a modern look and is easier to navigate. It also features an increased level of product information and will offer product reviews.

Lumene products are currently sold at such retailers as CVS, Walgreens and Ulta Beauty and, beginning in early February, will also be sold in about 1,800 Rite Aid locations.

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

BEAUTY CARE

HYD For Men expands distribution with Meijer deal

BY Antoinette Alexander

BOCA RATON, Fla. — Men’s grooming line, HYD For Men, has announced that its Razor Shield will be sold in 183 Meijer stores beginning in February.

Razor Shield was developed to help create a liquid barrier to protect razor blades.
 
“As a shaver, I was searching for something to enhance my shaving experience, yet wouldn’t ask that I abandon my preferred razor blade brand,” stated HYD For Men CEO and founder Adam Berk. “Razor Shield is used in conjunction with any disposable or traditional razor, thus allowing me the freedom to use the brand of my choice.”
 
The Grand Rapids, Mich.-based supercenter chain will stock the HYD For Men Razor Shield, which retails for $6.99, at 183 stores in Michigan, Indiana, Illinois, Ohio and Kentucky.
 

 

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

BEAUTY CARE

FIT’s Cosmetics and Fragrance Marketing program celebrates 25 years

BY Antoinette Alexander

NEW YORK — The Cosmetics and Fragrance Marketing baccalaureate program at the Fashion Institute of Technology is celebrating its 25th anniversary.

To commemorate the occasion, FIT will hold a ceremony on Feb. 11 at the New York Yacht Club. The event will honor four graduates of the program: Tennille Kopiasz, SVP U.S. marketing at Coty Prestige; Orrea Light, VP product development, global cosmetic marketing for L’Oréal Paris; Bettina O’Neill, VP and divisional merchandising manager of cosmetics and fragrance for Barneys New York; and Shaunda Swackhamer, VP global product innovation for Estée Lauder Cos.

Also in attendance will be Annette Green, president of the Fragrance Foundation, who was instrumental in the development of the FIT program, as well as professor Peg Smith, the program’s first coordinator. Jenny Fine, editor of Beauty Inc, will host. The anniversary celebration will raise funds for scholarships and ongoing support for the Annette Green Fragrance Foundation Studio’s materials and maintenance.

The sponsors of the reception and awards ceremony are Barneys New York, Coty Prestige, Estée Lauder Cos., the FIT Alumni Association, Firmenich, Gurwitch Products (i.e., Laura Mercier, RéViv, and nyakio), L’Oréal Paris and Mane.

 “In celebrating 25 years of our cosmetics and fragrance program, we are proud to have provided an educational value to a global industry first written about in the Old Testament,” stated Steven Frumkin, dean for the Jay and Patty Baker School of Business and Technology. “FIT’s continuing leadership and innovation in enhancing these industries’ products, and the faculty’s participation in the research, development and the market integration of scents into various products formulated for consumers’ personal use, personal care and environment improvement, has kept us at the forefront of the business. We look forward to many continued years of industry partnerships and collaborations.”

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES