Lubriderm launches skin repair lotion with itch relief
NEW YORK Lubriderm, a skin care brand from Johnson & Johnson Consumer Products, has announced the launch of its new Lubriderm Intense Skin Repair Body Lotion with Itch Relief.
The lotion promises to instantly relieve extra dry, itchy skin and provide 24-hour moisturization. Petrolatum and glycerin work to repair and strengthen moisture barrier on the skin, and oat extracts and shea butter calm and soothe the itch through a time-release formula.
The Intense Skin Repair Body Lotion with Itch Relief will be available in March at food, drug and mass retailers. It is priced at $6.99 each for a 16-ounce bottle.
Gillette introduces five-blade razor for women
BOSTON Procter & Gamble’s Gillette brand announced on Thursday its biggest launch since the 2001 introduction of the original Venus—Venus Embrace.
The five-blade razor features a protective ribbon of moisture for a smoother, more comfortable shave. The curve-hugging blades individually adjust to stay in contact with the skin, even around tricky areas like knees and ankles.
The new razor also features a vibrant green and turquoise design with a Soft Grip gel that surrounds the entire handle to provide increase shave control when wet. It also includes a new ShowerPod with suction cup attachments for in-shower razor and blade storage.
The launch will be support by a marketing campaign that includes advertising that began airing in February. The new campaign, developed by BBDO Worldwide in New York, showcases the life of the “everyday” goddess. Television, print, radio and online executions show women expressing their inner “goddesses” in different ways and in diverse settings.
The new Venus Embrace shaving system, which includes the refillable razor, one cartridge and a ShowerPod, has a suggested retail price of $9.99 to $11.99. A package of four refill cartridges has a suggested retail price of $13.49 to $14.99.
Since 2001, more than 40 million women have used Venus products, according to Gillette.
Delicious Brands’ c.booth skin care to be found exclusively at Rite Aid
DALLAS, Texas Delicious Brands, a maker of body and skin care products, is looking to make a splash in 2008 with the launch of several new brands, including the c.booth derma skin care line to be sold exclusively at Rite Aid.
The c.booth derma skin care line is comprised of three sub-brands: derma 36 for mature skin, derma 24 for all skin types and derma 17 for problem skin. The numbers 36, 24 and 17 signify the number of ingredients in the product. The 14-SKU color-coded line will retail for under $20 each.
According to president and chief executive and industry veteran Colleen Booth-Rothschild, the line will be exclusively at Rite Aid for one year.
“We designed the package so it speaks to the consumer. Not a lot of the stores have beauty advisors and we wanted to communicate what [the product] does,” said Booth-Rothschild, who noted that, for the first time, her image will be on the brand.
To promote the new line, the company will doing in-store promotions such as sampling and advertising in the circulars at Rite Aid.
Additional product launches for 2008 include the Skin Below the Chin line of products for the body. The 15-SKU line will be priced for less than $10. Also new is On the Go, a line of portable and disposable personal care towelettes.