HEALTH

Lozenge sales stay healthy this flu season

BY Michael Johnsen

Sore throats and dry coughs are more prevalent symptoms associated with the flu. With the severe 2012-2013 flu season to date, that means a healthy amount of lozenge sales. One of the bigger winners across the top 10 vendors is Reckitt Benckiser, which launched Cepacol Sensations this fall. The product line contains a lower amount of numbing medication than traditional Cepacol products, yet still provides either an instantly cooling, warming or refreshing sensation. Sales of all Reckitt Benckiser lozenges totaled $10.9 million, up 67.6%.

 

 

The article above is part of the DSN Category Review Series. For the complete Cough-Cold Sell-Through Report, including extensive charts, data and more analysis, click here.

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HEALTH

Mom’s creation helps prevent allergy-related ER trips

BY Michael Johnsen

It’s another innovative, yet simple, "Made by Mom" product in the pediatric section. Iris Shamus, the mom and entrepreneur behind AllerMates, developed a line of fun characters that kids won’t have a problem wearing and will alert caregivers to specific food allergies.

The display pictured here is positioned alongside a diverse pediatric OTC section in CVS/pharmacy that not only features pediatric cough-cold remedies, but also pediatric analgesics and digestives. AllerMates can help spread the word on a child’s allergies through alert stickers, EpiPen cases and a multi-allergy charm bracelet with the corresponding allergy "charms." AllerMates has even developed dog tags that a child with allergies can hang around her neck.

According to the American Academy of Asthma and Immunology, 8% of all children under 18 years have a food allergy. Peanut is the most prevalent, followed by milk and shellfish.

Antihistamines can be used to help relieve the onset of minor allergy symptoms. Overall, sales of cold and sinus tablets were up 4.4% to $955 million for the 12 weeks ended Dec. 30, according to SymphonyIRI Group data.

 

 

The article above is part of the DSN Category Review Series. For the complete Cough-Cold Sell-Through Report, including extensive charts, data and more analysis, click here.

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‘Shark Tank’ promotes pediatric medical products

BY Michael Johnsen

"As seen on ‘Shark Tank’" may become the new "As Seen on TV" plug, especially if more products like Ava the Elephant — a pediatric medical dispenser that talks to children as its dispensing the medicine — make it to market.

Mom and entrepreneur Tiffany Krumins appeared on the pilot show of ABC’s "Shark Tank" and talked real-estate mogul Barbara Corcoran into investing $50,000 into the product concept.

Krumins, CEO of Ava the Elephant, created the first Ava out of sponges, fabric and a store-bought medicine dispenser. Today Ava the Elephant is available in more than 10,000 retail stores — including CVS/pharmacy, Kroger and Safeway — and has additional online representation in time for the busiest traditional cough-cold season since the 2007-2008 season. Sales of cough syrups, for example, are up 10.8%, reaching $149.1 millon for the 12 weeks ended Dec. 30, 2012, across all U.S multi-outlet retailers, according to SymphonyIRI Group.

But Krumins hasn’t stopped there. On the Feb. 8 episode of "Shark Tank," Krumins unveiled a thermometer sticker for children.

 

 

The article above is part of the DSN Category Review Series. For the complete Cough-Cold Sell-Through Report, including extensive charts, data and more analysis, click here.

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