HEALTH

Loveable book character now in gummy vitamins

BY Michael Johnsen

SAN CLEMENTE, Calif. Hero Nutritional Products on Tuesday announced the launch of "Clifford, The Big Red Dog" gummy vitamins for children.

"Hero Nutritionals shares a common goal with Scholastic, the publisher of ‘Clifford, The Big Red Dog,’ a well-loved children’s icon for 50 years," stated Jennifer Hodges, Hero Nutritional Products CEO. "Clifford promotes good citizenship, manners and education, and Hero Nutritional Products promotes wellness and nutrition, both providing the building blocks for normal healthy growth and development. … Hero’s goal of promoting health goes hand in hand with Clifford’s 10 ‘Be Big’ ideas.”

 

"Clifford, The Big Red Dog" gummy vitamins have high levels of folic acid and zinc and contain 100% of the recommended children’s daily amount of vitamin D per serving, and contain natural vitamin E and vitamin C. The gummy vitamins also have omega oils made with cranberry seeds for healthy normal development of children.

 

 

"Clifford, The Big Red Dog" gummy vitamins will be available in food, drug, grocery and mass merchandise stores including Target, Walgreens, Lewis Drug and Rite Aid.

 

 

A50-count (25 serving) bottle retails for a suggested $7.99 and will come in two multivitamin + brain health varieties including the original multi-fruit flavor and a new sweet and tart sour flavor. Special promotions can be found on the Clifford vitamin website.

 

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HEALTH

Kaz launches ‘Cold and Flu Central’ Facebook page

BY Michael Johnsen

SOUTHBOROUGH, Mass. Kaz, the maker of Vicks, Honeywell and Braun wellness devices, recently launched a new Facebook fan page named Cold and Flu Central, created to help inform families about some of the best defenses against colds and the flu.

 

The page includes doctor-approved tips, third-party expert advice and links, product giveaways, drug store availability information, discussions and polls.

 

 

Jennifer Trachtenberg, chief pediatric officer for RealAge.com, is the featured pediatrician on the site. In addition, two other experts will be providing tips to fans on how to stay healthy this winter: Jim McDevitt, an instructor at the Harvard School of Public Health and certified as an industrial hygienist by the American Board of Industrial Hygiene; and Ted Myatt, a senior scientist at Environmental Health and Engineering. Myatt also is the biological safety officer at Brigham and Women’s Hospital and the Harvard Institute of Medicine in Massachusetts.

 

 

To help drive interest in the site, Kaz will be giving away one Vicks Cool Mist humidifier, Vicks digital thermometer or Braun ThermoScan ear thermometer each week.

 

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Lobbyists respond to Senate’s delay to review food safety bill

BY Allison Cerra

WASHINGTON A coalition of lobbying groups urged the Senate on Monday to review and pass pending food safety legislation before November elections.

The Food Marketing Institute, which backed the bipartisan bill, issued a statement Monday that the organization was "disappointed" that the Senate elected not to review the Food and Drug Administration Food Safety Modernization Act before the midterm elections. The bill passed in the House of Representatives last year.

 

"The most important goal of America’s food retailers and wholesalers is to provide nutritious, safe, high-quality and affordable food," said FMI president and CEO Leslie Sarasin. "We all have a responsibility to work together to improve the safety of our food supply. We believe the focus should be on trying to prevent problems before they occur by providing the FDA the necessary resources and authority to help the agency protect our food supply."

 

 

Similarly, the Grocery Manufacturers Association said on Capitol Hill Monday that “the [FDA Food Safety Modernization] Act is too important to delay its passage any further,” noting that the bill’s passage would provide the FDA “with the resources and authorities the agency needs to help strengthen our nation’s food safety system by making prevention the focus of our food safety strategies,” said Scott Faber, GMA VP federal affairs.

 

The FDA Food Safety Modernization Act will enhance public health and safety by requiring all food companies to develop a food safety plan, adopting a risk-based approach to inspection and improving the safety of imported food and food ingredients.

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