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Love is in the air with candies from Just Born

BY Allison Cerra

BETHLEHEM, Pa. — Just Born wants fans of its Peeps, Mike and Ike, and Hot Tamales brands to feel the love this Valentine’s Day.

Peeps is getting a Valentine’s Day makeover with Peeps chocolate-covered-raspberry-flavored marshmallow hearts, available in single-serve packages.

“We have covered our Peeps marshmallow in chocolate to create a blissful treat for Peeps fans and chocolate lovers alike. We know that the sweet sensation of new Peeps chocolate-covered-raspberry hearts is going to have people longing for more,” said Peeps brand assistant Aubrecia Cooper.

The chocolate-covered marshmallows are available in milk and dark chocolate varieties.

Just Born also rolled out two new products for its Mike and Ike and Hot Tamales brands: Mike and Ike Passion Mix and new Hot Tamales Untamed Love Mix. The Passion Mix is a delicious blend of fruit flavors offering a sweet blend for that special someone, and the Untamed Love Mix will set their hearts aflame. Both mixes are available in 6-oz. theater boxes.

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Lifeway Foods celebrates anniversary with new beverage

BY Allison Cerra

MORTON GROVE, Ill. — Lifeway Foods is kicking off its 25th anniversary with a new birthday-cake flavor of its creamy, smoothie-like beverage.

Lifeway’s Kefir birthday-cake-flavored smoothie, which features probiotics, will be adorned with special 25th anniversary packaging and celebrated with a nationwide promotional tour.

Lifeway’s Kefir line is available at more than 5,000 retailers nationwide.

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Post kicks off tour

BY Allison Cerra

PARSIPPANY, N.J. — Post Foods is inviting consumers to “join the whole-grain resolution” with its latest campaign.

The cereal company said it is bringing an interactive tractor display to several major cities, including New York, Los Angeles, Tampa, San Diego and Orlando throughout January and February. The goal: to teach consumers why ingredients in such cereals as Post Shredded Wheat, Grape-Nuts and Post Raisin Bran give you an advantage in the morning.

“Consumers need to go beyond looking at the nutrition label and understand where nutrients like fiber and antioxidants are coming from when they pick something like a breakfast cereal,” said Mark Izzo, director of research and development for Post Foods. “Other cereals contain fiber in highly processed, unnatural forms that look nothing like food products. Post Shredded Wheat, Grape-Nuts and Post Raisin Bran contain only naturally occurring ingredients like whole-grain fiber and whole wheat … exactly what you would expect to see in a wheat field.”

For more information on Post Shredded Wheat, Grape-Nuts and Post Raisin Bran, visit PostNatural.com.

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