HEALTH

Losing sleep? ZzzQuil survey shows you’re not alone

BY Michael Johnsen

NEW YORK — If you go to bed every night and easily fall asleep for a refreshing eight- or nine-hour respite, you are in the minority. In fact, at least two-thirds (67%) of Americans said they have trouble falling asleep at least once a month, and nearly half (47%) reported that they experience this trouble at least once a week, according to the latest ZzzQuil survey from Procter & Gamble.

“Whether it’s work, family, finances or being connected to devices, we know that sometimes life just keeps you up,” said Paul Gama, VP of North America personal health care at P&G. “With nearly 1-in-2 Americans experiencing trouble falling asleep at least once a week, it is clear that people are not alone in their quest for a good night’s sleep.”

That may be why many Americans are turning to sleep aids. Sales of the category as a whole were up 4.3% for the 52 weeks ended July 9 across total U.S. multi-outlets, according to IRI. And sales of P&G’s liquid ZzzQuil formulation were up 3.8% to $86.5 million, while private label liquid offerings were up 5.6% to $34.3 million.

According to the survey, of those consumers who tried a sleep-aid, 4-in-5 (80%) reported that a sleeping aid helped them fall asleep more easily, and stay asleep all night. Almost half (46%) of those consumers who turned to aromatherapy were successful reaching a restful bliss, while 45% of those who tried drinking hot tea reported that helped them fall asleep more easily and stay asleep all night.

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Rite Aid Foundation hits the road with its KidCents Mobile Flu Clinic

BY Michael Johnsen

CAMP HILL, Pa. — The Rite Aid Foundation last week launched its KidCents Mobile Flu Clinic, which will visit KidCents charities in communities served by Rite Aid to provide free flu shots to children served by the charity. Immediate family members as well as the staff and volunteers of the charity will also be able to receive free flu shots.

"Each year, millions of children get sick with the flu, a virus that can be especially tough on children," stated Tracy Henderson, director of The Rite Aid Foundation. "Since a flu shot is the single best way to prevent the flu, we're making it easier than ever for kids and their families to fight the flu by bringing the KidCents Mobile Flu Clinic to town."

The KidCents Mobile Flu Clinic will begin its three-week tour in Pittsburgh and travel across country to Washington and California. In addition to inoculating children against the flu, each of the charities visited by the KidCents Mobile Flu Clinic will receive a $10,000 KidCents grant from The Rite Aid Foundation.

"As a thank you for the great work our KidCents charities are doing in their communities, we wanted to do something meaningful for them," Henderson said. "We hope that this KidCents donation will help them continue doing what they do best, while keeping children safe, happy and healthy through flu season and beyond."
 

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Cirrus Healthcare improves upon its best-selling EarPlanes with launch of EP2

BY Michael Johnsen

COLD SPRING HARBOR, N.Y. — Earlier this year, Cirrus Healthcare Products improved upon what was already one of the leading earplugs on the market with the introduction of EP2 at a suggested retail price of about $10.

Its predecessor, EarPlanes, generated $3 million across total U.S. multi-outlets for the 52 weeks ended July 10, according to IRI, on growth of 3.9%.

"After years of Earplanes user requests for a reusable,softer [earplug] and a safety tether for child safety, Adult and Childrens EP2 was released to the market," Drew O'Connell, CEO Cirrus Healthcare, told Drug Store News. "User experience to date has been very positive."

Cirrus Healthcare is both the pioneer and patented inventor of Earplanes, raising awareness across both consumers groups and doctors that a solution to ear barotrauma was available. "Today, Earplanes is the gold standard in flight protection globally," O'Connell said.

In addition to including a convenient tether, the improved EP2 earplugs are reusable for up to 10 trips.  

 

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