BEAUTY CARE

Lori Mariano, Alyce Cucurullo join Laura Geller Makeup

BY Antoinette Alexander

NEW YORK Laura Geller Makeup, which is sold on QVC and at CVS’ Beauty360, Macy’s Impulse and Ulta locations, has expanded its senior management team.

Joining the company are Lori Mariano as VP marketing and Alyce Cucurullo as VP and general manager.

Mariano will be responsible for leading all marketing programs, branding and communications at Laura Geller Makeup. Previously, she has held senior management positions at such companies as L’Oreal, Coty and Mane USA.

Cucurullo will spearhead various aspects of the business from organizational management and growth opportunities to information technology and analysis. She will serve as the direct liaison to founder and CEO Laura Geller. Before joining Laura Geller Makeup, Cucurullo founded Practical Profit Optimizers.

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Former P&G executive joins Orabrush as CEO

BY Antoinette Alexander

PROVO, Utah Orabrush, the tongue cleaner that is designed to help cure bad breath, has named former Procter & Gamble executive Jeff Davis as its new CEO.

The company also announced an infusion of capital by 2x Consumer Products Growth Partners, which has invested in such companies as gDiapers eco-friendly diapers, Tasty Bite Indian foods, Eagle snacks and Wellness & Old Mother Hubbard all-natural foods for pets.

Davis joins Orabrush after retiring from P&G with 23 years of service. Most recently, he led global operations of the worldwide Wella business as VP and general manager of P&G Salon Professional. During his tenure at P&G, Davis worked in six different product sectors — including consumer packaged goods, pharmaceutical and beauty — in five different countries.

Robert Wagstaff created Orabrush in 2000. The patented, FDA-approved tongue cleaner is designed to help cure bad breath using a combination of soft, pointed bristles that reach deep in the tongue and a unique scraper to remove bacteria.

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Former J&J executive joins Markwins

BY Antoinette Alexander

CITY OF INDUSTRY, Calif. Markwins International has hired former Johnson & Johnson executive Michael Cole to serve as its Walmart team leader.

In this role, Cole will be responsible for both divisions at Walmart; Markwins Beauty Product, featuring the Wet ‘n Wild and Black Radiance brands; and Markwins International, featuring The Color Workshop, ACT and Barbie.

Cole will report to Shawn Haynes, SVP sales and marketing for Markwins Beauty Products, and Eric Weeks, VP sales for Markwins International.

Markwins’ current sales managers, Emily Adams and Anthony Hicks, will report to Cole and the team will be assembled in their new offices in Bentonville, Ark.

Cole joins Markwins from J&J. As the director of strategic planning, Cole led the teams responsible for product innovation, new item development and consumer insights for food, drug and mass retail customers. Prior to J&J, Cole was a senior buyer at Walmart Stores for several categories, including over the counter, household cleaning and sporting goods. He also was instrumental in launching Walmart International and Walmart.com.

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