BEAUTY CARE

L’Oreal USA to donate $1 million-plus to sun-safety campaign

BY Antoinette Alexander

NEW YORK Beauty company L’Oreal USA has announced that it will support the Women’s Dermatologic Society Foundation by granting more than $1 million over a three-year period for the foundation’s Play Safe in the Sun campaign, effective in April.

“Safety and education have always been our first priority,” stated Laurent Attal, president and chief executive officer of L’Oreal USA. “The Women’s Dermatologic Society’s Play Safe in the Sun campaign aligns with our goal of educating the public on the dangers of sun exposure and what people can do to protect themselves against harmful effects of UVA/UVB rays. We are pleased to support the WDS in this important endeavor.”

The mission of the WDS campaign, which will be supported through funding from L’Oreal USA, is to educate, encourage and empower women athletes and outdoor sports enthusiasts to maintain healthy skin and hair by promoting sun safety and optimal skin care practices.

The campaign will target female participants and spectators in the fields of golf and tennis, who face a heightened risk of developing skin cancer due to prolonged periods of cumulative sun exposure.

Community outreach will take place at various venues in select cities hosting these outdoor sporting events. Local WDS members will reach out to the public on location with free skin cancer screenings conducted by board-certified dermatologists licensed in that state. Volunteer dermatologists will also provide photo damage assessments using an ultra-violet reflectance camera and skin scanner unit, which reveals the sun damaged areas of the face. In addition, educational materials will be distributed and free sunscreen samples will be provided to the public.

Skin cancer continues to be the most common and most preventable form of cancer in the United States. Melanoma rates among women are rising, and it is the second most common cancer in women aged 25 to 29.

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Bare Escentuals introduces two more RareMinerals products

BY Antoinette Alexander

SAN FRANCISCO Bare Escentuals, a maker of mineral makeup, has launched two new mineral-based skin care products under its RareMinerals product line.

The new Renew & Reveal facial cleanser and blemish therapy augment the RareMinerals skin care line, offering natural, mineral-based alternatives to traditional cleanser and acne treatment products.

According to the company, the Renew & Reveal facial cleanser is the first ever mineral-based cleanser in a concentrated powder form that gently cleanses, exfoliates and nourishes skin while restoring its natural radiance. The water-activated formula comes in powder form to maintain its purity and potency.

The blemish therapy treatment is designed to clear and heal blemishes. The formula combines the proprietary 100 percent pure RareMinerals concentrate with the acne-fighting benefits of natural sulfur.

The products, which initially launched on QVC, will roll out to expanded distribution in the first half of 2008 including Bare Escentuals Boutiques and Web site, Sephora, Ulta, domestic spas, and select Nordstrom’s and Macy’s.

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Boswell named Alberto-Culver’s president of global brands

BY Antoinette Alexander

MELROSE PARK, Ill. Beauty company Alberto-Culver has named Gina Boswell president of global brands, overseeing such global brands as Alberto V05, TRESemme, St. Ives and Nexxus, research and development, and consumer insights.

Prior to joining Alberto-Culver, Boswell served as senior vice president and chief operating officer for Avon North America. At Avon, Boswell was responsible for multiple international markets, online brand development, operational restructuring and creating strategic alliances.

Before Avon, Boswell worked as an executive with Ford Motor Co. She also has worked with The Estee Lauder Cos. as vice president of new business development, managing mergers and acquisitions.

“We’re very excited to have an industry veteran such as Gina with a proven track record of strategic development and global brand stewardship joining our executive team,” stated Marino. “Gina’s experience shaping strategy and corporate development for brands such as Avon, Ford, Estee Lauder will be an integral part of Alberto-Culver’s global brand strategy and growth.”

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