BEAUTY CARE

L’Oreal secures position in Latin America with second plant in Mexico

BY Antoinette Alexander

SAN LUIS POTOSÍ — French beauty company L’Oréal has announced the opening of what it said is the largest hair color production plant in the world in terms of production capacity.

With an investment totaling $100 million, this new factory will double the production capacity in Mexico, and will supply both Latin America and North America.

"I welcome L’Oréal’s decision and the company’s confidence in our country. The investment of [$100 million] and the creation of 1,200 jobs mark the strengthening of this confidence in Mexico. I extend a warm welcome to all the employees of this important group" stated Enrique Peña Nieto, president of Mexico.

Focusing entirely on hair color products, the facility is located in the “Logistik II” Industrial Park, in Villa de Reyes, State of San Luis Potosí. L’Oréal’s other production plant is located in Mexico City.

"The L’Oréal Group has decided to open its new production plant in Mexico, since this is one of the most strategic countries for the group, a key crossroad between North America and Latin America. To have built our largest hair color plant here shows once more our deep commitment to provide the market with superior quality products and great value" stated Jean-Philippe Blanpain, EVP of operations for L’Oreal.

In line with the group’s goal to reach one billion new consumers in the next 10 years, this new factory is also a part of L’Oréal’s global strategy towards greater specialization of its production by business segment, the company stated.

The plant in San Luis Potosí started operations in April 2012, with a targeted production of more than 100 million units in 2013, and more than 210 million in 2014 – for a total production of 400 million cosmetics units in the country (including the Mexico City plant).

It currently manufactures hair color products for L’Oréal Paris, Garnier, SoftSheen Carson and, from 2013, for L’Oréal Professionnel.

Regarding sustainability, the plant already features advanced technologies for water treatment and solar powered equipment – with wind energy coming in the next few months. After its distribution center, the new plant is also in the process of becoming LEED certified.

L’Oreal Mexico has reduced water consumption per unit by 60% and CO2 emissions per unit by 60%, which is over and above the group’s objective to decrease by 50% water consumption, CO2 emissions, and waste by 2015, the company stated.

 

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Oral-B announces partnership with O, The Oprah Magazine

BY Antoinette Alexander

CINCINNATI — Procter & Gamble’s Oral-B brand is encouraging shoppers to consider providing the gift of a healthier smile to their loved ones this year and has partnered with O, The Oprah Magazine to offer hundreds of O readers the opportunity to try out the Professional Precision 5000 power toothbrush.

Through the partnership, Oral-B is offering 374 O readers the opportunity to try out the Professional Precision 5000 power toothbrush over a two-week period in order to compare and share their experience.

“We are excited to partner with O Magazine and to receive such an overwhelming positive response from users who have fallen in love with the Professional Precision 5000,” stated Rishi Dhingra, marketing director for P&G. “These results reflect what we at Oral-B know to be true — that the Precision 5000 is superior to a regular manual toothbrush and that it makes a great, healthy gift for everyone on your list this season.”

 

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Skin care brand Own creates app to track skin health

BY Antoinette Alexander

SAN FRANCISCO — Skin care brand Own — which recently launched in Duane Reade stores in New York City, followed by Whole Foods Market in the Northern California region — has developed an app that brings the power to measure and track the aging process to users’ fingertips.

The new My Own app is a free download from Apple’s iTunes store, Google Play and OwnProducts.com. The app analyzes a photograph of the user and provides a clinical evaluation of the major signs of aging, along with nutrition, wellness and beauty recommendations based on individual aging results. 

Looking to provide the ultimate in personalization and privacy, My Own App delivers a clinical skin analysis in minutes, regardless of when or where the user uploads their image.  

Own partnered with a Silicon Valley software company that specializes in dermatological clinical photography and facial recognition technology used for the security and surveillance industry to develop the tool. With this technology, My Own app delivers an assessment of the major signs of aging — fine lines, deep lines, eye area wrinkles and hyperpigmentation.



Users take a photo of themselves, which is then analyzed for the number of deep wrinkles, number of fine lines (including eye area wrinkles), percentage of face covered in hyperpigmentation, visibility score and number of hyperpigmented spots. Not only does the program send personal “beauty numbers” for each category (with 95% accuracy) and images that highlight signs of aging on the submitted photo, but users’ results are compared with those in their age group, providing a deeper context for results. Upon the evaluation, users receive a side-by-side comparison of the current submitted photo and a photo of what they could look like after following a recommended skin care and wellness regimen. This photo is generated based on clinical testing of the Own Renewing line, which showed a 20% improvement in reversing the signs of aging.



Based on the evaluation, My Own app prioritizes personal skin issues and provides product recommendations and lifestyle advice for users to follow on a weekly basis to address these areas on a holistic level. In addition, users are given a link to their personal Own portal for a more detailed depiction of their evaluation, personalized skin health regimens and content relevant for their skin’s needs.



Another unique aspect of this diagnostic tool is the ability to track users’ “beauty numbers” in monthly increments. Uploading new images every 30 days shows skin improvements by using Own products and following a personalized anti-aging plan, empowering users to fight the signs of aging and take control of their skin health.



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