BEAUTY CARE

L’Oréal Professionnel taps actress Eva Green as international spokeswoman

BY Antoinette Alexander

NEW YORK — L'Oréal Professionnel has announced that Eva Green — Bond girl in Casino Royale, heroin of the new TV series “Penny Dreadful” and star of the next film by Tim Burton, “Miss Peregrine's Home for Peculiar Children,” which will be released in 2016 — is the new international spokeswoman for L'Oréal Professionnel.

Born in Paris, Green is one of the most talented international actresses of her generation. She has a great awareness of fashion and beauty trends. Green is particularly renowned for her translucent complexion, blue eyes and her signature brunette hair, which she often transforms for films and red carpet appearances.

"We have chosen Eva Green because she perfectly embodies our values: She is extremely sensitive to fashion trends and counts on the expertise of hairdressers, both on and off screen. Her beauty, modernity and personal appeal captivate. I am convinced that Eva Green will be an amazing advantage for L'Oréal Professionnel," stated Anne-Laure Lecerf, International managing director at L'Oréal Professionnel.

 

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AAUW, Pantene award grants to help tackle gender stereotypes, biases on college campuses

BY Antoinette Alexander

 

WASHINGTON — The American Association of University Women, as part of an ongoing collaboration with Procter & Gamble’s Pantene hair care brand, has awarded grants totaling nearly $50,000 to 11 student-led teams to fight stereotypes and biases on college campuses around the nation.

The 2014–15 AAUW Campus Action Project grants, sponsored by Pantene’s Shine Strong campaign, are one way the brand is supporting women.

The grantees are teams from Cheyney University in Pennsylvania; Clemson University in South Carolina; the College at Brockport in New York; Murray State University in Kentucky; Napa Valley College in California; Pacific Lutheran University in Washington; Sierra College in California; the University of Dubuque in Iowa; the University of Maryland, Baltimore County; the University of Wisconsin, Milwaukee; and West Virginia Wesleyan College.

“Pantene believes that women are stronger when they work together, and we are thrilled to have collaborated with AAUW and been able to provide these grant recipients with the opportunity to work as a team to fight the stereotypes and biases on their college campuses across the country,” stated Jodi Allen, VP of P&G hair care and color for North America. “We are certain these CAP grants will inspire action and change among these young leaders and those that their programs will reach.”

Each year, the AAUW CAP grants provide funding to teams of students and faculty to create community-based solutions to some of the far-reaching problems explored in AAUW research, which includes the real-life effects of biases and stereotypes.

With Pantene’s support, one member from each CAP team will also present on their project at the 2015 National Conference for College Women Student Leaders, hosted by AAUW and NASPA–Student Affairs Administrators in Higher Education. This annual conference, which is held at the University of Maryland, College Park, gathers college women from across the country to address important and contemporary leadership issues.
 

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Murad expands portfolio with Youth Builder Bodycare

BY Antoinette Alexander

EL SEGUNDO, Calif. — Skin care brand Murad has announced the debut of its new Youth Builder Bodycare, a family of transformative body treatments that address the most prevalent body-aging concerns, including uneven skin tone and texture, loss of elasticity and firmness and dehydration.

Youth Builder Bodycare is launching with four products: Detoxifying White Clay Body Cleanser, Firming Peptide Body Treatment, Rejuvenating AHA Hand Cream and Collagen Support Body Cream.

“People put so much emphasis on treating the signs of aging on their face, they often forget about the rest of the body. While having a daily facial regimen is key in keeping your skin healthy and looking its best, it’s important to take care of your whole self (inside and out) to maintain a youthful appearance,” said Howard Murad, founder of Murad. “Not only does your age and nutrition contribute to your skin aging, stress plays a critical role as well. The aromas of Youth Builder Bodycare products are designed to provide a therapeutic experience to help ease nerves and combat stress-induced cellular aging.”

The new products are available on Murad.com and will be available at Sephora, Ulta, Massage Envy Spas and salons and spas beginning April 2015.

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