BEAUTY CARE

L’Oreal Paris USA celebrates launch of Advanced Haircare collection with Facebook giveaway

BY Antoinette Alexander

NEW YORK — L’Oreal Paris has officially unveiled a new franchise five years in the making — Advanced Haircare.

Designed to help American women change the life of their hair, this collection consists of shampoos, conditioners and hair treatments that promise to deliver instant results and lasting transformation. With seven treatments at the center of Advanced Haircare, L’Oreal Paris is encouraging women to adopt a three-step hair care routine — shampoo, condition and treat.

As a means to introduce America to Advanced Haircare, L’Oreal Paris is giving away one million product samples exclusively on the brand’s Facebook page on Jan. 15.

"With 1.7 million U.S. fans and over 14 million fans globally, Facebook has become the definitive location for women who love L’Oreal Paris to share, discuss and learn about the latest in beauty products. It’s great that L’Oreal Paris has chosen to utilize Facebook to give away these new Advanced Haircare products to one million of their biggest fans," stated Facebook VP of global marketing solutions and head of U.S. Sales Tom Arrix.

L’Oreal Paris developed the five modules of Advanced Haircare based on the top hair care concerns of American women, as shown by market research conducted by the brand: Total Repair 5 for damaged hair, Smooth Intense for frizzy hair, Power Moisture for dry hair, Color Vibrancy for color-treated hair and Triple Resist for breakage-prone, weak hair.

All five modules feature Arginine-K Complex.  The Arginine-K Complex in the five individual modules is paired with customized actives that tailor each formula for particular hair needs and types, the company stated.

To personalize the regimen, the treatments within Advanced Haircare comprise of two rinse-out masks, three lightweight leave-in sprays, a serum and a creme formula.

"Right now, U.S. women believe that only skin care warrants an ongoing regimen. They see hair as a quick fix, when really, hair deserves and needs the same multi-step approach as skin care to be at its best," stated Karen Fondu, president of L’Oreal Paris USA. "Behind Advanced Haircare is a technology with highly efficacious formulas to meet the specific needs of U.S. consumers."

Actress Lea Michele is the L’Oreal Paris spokesperson for Advanced Haircare’s Total Repair 5 line.

The entire Advanced Haircare collection is now available at drug stores and mass retailers nationwide. All shampoos and conditioners have a suggested retail price of $4.99. Advanced Haircare Treatments are $6.99.


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Symphony Health Solutions names CEO

BY Michael Johnsen

HORSHAM, Pa. — Symphony Health Solutions on Tuesday named Frank Lavelle CEO.  

“Frank Lavelle is a great leader who blends intense customer focus and strategic acumen," stated Romesh Wadhwani, chairman and CEO Symphony Technology Group. "In particular, his track record of leading organizations with strong customer intimacy as a key driver of success is a perfect match for us in his new role as CEO of Symphony Health Solutions,” she said. “Frank will be instrumental in leading Symphony Health Solutions to become the technology-driven market leader in differentiated data, research and analytics, with a laser focus on customer value creation. His relentless pursuit of excellence will drive our organization to achieve the highest quality execution and innovation to fuel growth.

“Quality management of the healthcare ecosystem to drive down expense while improving care is the only viable future for U.S. healthcare,” Lavelle said. “Healthcare data and insights are critical for not just for biopharma commercial organizations, but also communities, payers, providers and all manufacturers to understand and manage the business of health in a whole new way. The transformation of raw data to usable information to gain profound understanding is what we are all about. We will be relentlessly focused on delivering insights that enable our customers to make informed healthcare and business decisions in a daringly different way.”

For the past four years Lavelle served as the president and CEO of SunGard Data Systems’ K12 division, which provided technology solutions for the primary education marketplace. Lavelle has also served as the CEO for Siemens Medical Solutions and president for Medquist.   

Launched in May 2012, Symphony Health Solutions was formed by the Symphony Technology Group by combining four complementary healthcare insight companies, including AlphaDetail, ImpactRx, Source Healthcare Analytics and TargetRx, into a single entity.


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Tria Beauty’s at-home hair removal laser gets makeover

BY Antoinette Alexander

DUBLIN, Calif. — Tria Beauty, a provider of light-based skin care solutions, has announced the launch of the Tria Hair Removal Laser 4X.

The newest Tria Laser incorporates a pulse counter and treatment guide that improves compliance and helps users achieve dramatic hair reduction in less time, the company stated. The Tria Laser should be used every week for three months to achieve optimal results.

The Tria Hair Removal Laser 4X uses the same diode laser technology preferred by professionals for in-office treatments to deliver professional results in the privacy and comfort of home, at a fraction of the cost. The Tria Hair Removal Laser 4X promises to deliver up to 70% hair count reduction in two treatments. It is FDA-cleared for use on the face and body, the company stated.

 

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