BEAUTY CARE

L’Oreal Paris takes legal action against U.K. eBay

BY Antoinette Alexander

PARIS French beauty giant L’Oreal Paris is taking action against online auction site eBay in the United Kingdom for allegedly selling fake versions of its products.

L’Oreal has started legal proceedings against eBay in France, Belgium, Germany, Spain and now the United Kingdom.

According to reports, L’Oreal believes that eBay could do more to stop the sale of counterfeit products. However, eBay argues that it simply provides a trading platform for consumers to buy and sell goods.

Last year, L’Oreal lost a case against eBay in Belgium but other companies have declared victory in cases against the site.

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Advanced Beauty Systems appoints Matt Smith as VP marketing

BY Antoinette Alexander

DALLAS Advanced Beauty Systems, a marketer of bath, hair and skin care products for the mass market, has hired former Dr. Pepper Snapple Group executive, Matt Smith, to serve as VP marketing.

In this newly created position, Smith will develop and manage all aspects of marketing and sales including strategy, innovation, brand development and business development.

Smith joins Advanced Beauty Systems from Dr. Pepper Snapple Group, where he most recently served as a director of brand marketing for the company’s 7UP, Sunkist, Canada Dry and A&W brands. In that position, he was responsible for developing brand strategy and vision, along with leading the development of all brand marketing activation and innovation. He also served in key roles managing Diet Dr. Pepper, Hawaiian Punch and other brands. He also has global marketing experience with Mattel and WHAM-O.

Advanced Beauty Systems’ product portfolio includes bodycology, Dr. Teals, Cantu and Slice of Life.

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Scunci to sponsor The American Ballet Theatre summer program

BY Antoinette Alexander

STAMFORD, Conn. Scunci, a Conair Corp. brand, is once again sponsoring The American Ballet Theatre?s Summer Intensive Program.

As part of the sponsorship, scunci will award a full scholarship to one of the 1,100 students accepted into the 2009 program. All of the students in attendance will receive a collection of scunci no-slip grip hair accessories from the “beautiful blends” line.

In addition to monetary support and sponsorship, scunci will be hosting a media reception at Lincoln Center in New York to celebrate the partnership with ABT.

The final performance of the Summer Intensive in New York will be held July 24 at noon and 4 p.m. at the Fiorello H. LaGuardia High School of Music & Art and Performing Arts in New York City.

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