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L’Oréal Paris study: Many women obsessed with pores

BY Antoinette Alexander

NEW YORK — Step aside, sun spots, and farewell, fine lines; women have a new skin obsession — pores. That’s according to the findings of a recent poll conducted on behalf of L’Oréal Paris.

According to new research conducted among more than 2,000 adults in February by Harris Poll on behalf of L’Oréal Paris, nearly half of women (45%) wish they could change the size of their pores, and 28% are more concerned about their pore size than wrinkles. This obsession has even led dermatologists to coin the term "porexia" for those who have a neurosis about their pores, according to the beauty brand.  

With 73% of women saying they have not found a product that effectively shrinks their pore size, L’Oréal Paris is looking to come to the rescue with the introduction of Youth Code Pore Vanisher, which is positioned as the first-to-mass skin care treatment that shrinks pore size both instantly and over time.

Additional highlights from the research include:

  • 38% believe their pores are too big; this number rises to nearly 50% among Latina women (48 percent);
  • Nearly half of U.S. women (47%) would give up something in exchange for smaller pores; 23% would give up alcohol for a year, 17% would give up social media for a year, and 11% would give up shaving their legs for a year;
  • 19% edit or filter photos before posting to hide skin imperfections;
  • 13% have avoided taking selfies because they are self-conscious of their pore size;
  • 21% say they began noticing the size of their pores between the ages of 15 years and 20 years;
  • 13% think about the size of the pores on their face seven or more times per week;
  • 14% say they worry about their pore size while on a date; and
  • 53% admit they have never noticed the size of pores on a woman’s face.

While pore size is largely determined by genetics, oil, dirt and dead skin cells that collect on the face can form blockages within pores. When this happens, pores look larger, inflamed and can cause acne to form.

The L’Oréal Paris Youth Code Pore Vanisher is available now at mass, food and drug retailers for $24.99.

 

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Penn State Hershey Health System joins Rite Aid Health Alliance initiative

BY Michael Johnsen

CAMP HILL, Pa. — Rite Aid on Tuesday announced Penn State Hershey Health System as the latest healthcare provider to join its Rite Aid Health Alliance initiative. Unveiled earlier this year, Rite Aid Health Alliance provides comprehensive care and support to individuals with chronic and poly-chronic health conditions and helps them achieve health improvement goals established by their physicians.

“Across Central Pennsylvania, Penn State Hershey has long been known as one of the preeminent healthcare systems in the country, and like Rite Aid, they share our commitment to providing access to affordable and high-quality health care,” stated John Standley, Rite Aid chairman and CEO. “We are especially pleased to be working with their physicians to bring Rite Aid Health Alliance to patients in the Hershey and greater Harrisburg area. Together, we will help our patients manage their conditions and improve their overall health and well-being.”

Rite Aid’s Health Alliance integrated care model leverages the combined expertise of community pharmacists along with specially trained in-store healthcare coaches. Penn State Hershey physicians can refer patients who they feel would benefit from additional coaching in such areas as medication management and meal- and exercise-planning. All members of the care team will communicate regularly with physicians in a true partnership to improve patients’ overall health.

“Partnering with Rite Aid’s Health Alliance program is another way in which Penn State Hershey can ensure our patients receive quality care in the most appropriate, cost-effective setting,” said Harold Paz, CEO of Penn State Hershey Medical Center and Health System, Penn State’s SVP health affairs and dean, Penn State College of Medicine. “This program serves as an innovative example of how an academic medical center can work with other community healthcare providers to help patients with chronic conditions access a full range of resources to help them manage their health.”

Through Rite Aid Health Alliance, patients with chronic and poly-chronic conditions, like congestive heart failure, COPD, high cholesterol and diabetes, are recommended to the program by their primary care physician. Rite Aid pharmacists and specially trained care coaches, located in Rite Aid pharmacies, work with the physician and patient on an on-going basis to improve the patient’s overall health and self-management abilities. The care team members collaborate with the patient to establish health goals, eliminate barriers and create a personalized healthcare action plan in coordination with the patient’s physician.

Currently, the company is piloting Rite Aid Health Alliance partnerships with High Point, N.C.-based Cornerstone Health Care; Glendale, Calif.-based Apollo Medical Holdings; and Greater Buffalo United Accountable Healthcare Network of Buffalo, N.Y.

In these markets at select Rite Aid pharmacies, Rite Aid provides the care coaches on the team through its wholly owned subsidiary, Health Dialog, a leading provider of healthcare patient support, analytics and decision support. Health Dialog coaches will be available in Rite Aid pharmacies, and specialize in behavior change to help patients address lifestyle health issues.

The full range of services available to patients participating in Rite Aid Health Alliance includes medication compliance support; comprehensive medication reviews and reconciliation; nutrition and weight-management information; disease education; exercise coaching; and tobacco-cessation support. Records of all interactions, which occur in Rite Aid pharmacies, as well as updates from the physician, are stored electronically, along with patient profiles, including medications and lab results. This supports continuity of care and provides convenient access of information to other members of the patient’s healthcare team.

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L’Oréal Paris leveraging technology to target ads based on hair color found in photos

BY Antoinette Alexander

NEW YORK — Beauty company L’Oréal Paris has applied image recognition technology to target product ads based on the hair color identified in photos of faces for its Ombré campaign, which is now live on GumGum’s in-image advertising platform.

The campaign features a technique offered exclusively by GumGum, whose image scientists have created an algorithm to detect hair color within millions of photos across the editorial content of its publisher partners’ sites. In turn, a corresponding in-image ad — such as an ad for dark hair-coloring products based on an image known to contain brown or black hair — is served.

A second-year client of GumGum, L’Oréal Paris was among the first to capitalize on GumGum’s Canvas takeover unit for a 2013 campaign; the Canvas takeover also is part of the creative mix for Ombré. In addition, the campaign capitalizes on another first, an in-image "slider" unit, enabling all of Ombré’s color products to be included in the creative when ads appear over photos unrelated to hair, GumGum stated.

The campaign targets images and pages with keywords related to hair care, beauty and L’Oréal Paris products, as well as sites that reach women ages 18 years to 40 years who frequent fashion, beauty and lifestyle verticals across the GumGum platform.

 

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