L’Oreal Paris gets new spokeswoman
PARIS L’Oreal Paris has tapped German-born actress, Diane Kruger, to be a celebrity spokesperson.
According to published reports, Kruger will represent hair care, hair color and makeup innovations, including Mat’Morphose foundation.
She will be joining a line up of celebrity spokespeople that includes Penelope Cruz, Beyonce Knowles, Frieda Pinto and Cheryl Cole.
“It’s a great honour and a huge pleasure to become a spokesperson for L’Oreal Paris. I admire the brand, not only for the quality and innovation of its products, but also because it represents diversity and excellence across the world, values which are very close to my heart. I am, of course, also delighted to be joining the other L’Oreal Paris spokespeople, an extremely talented, widely-admired group of people,” Kruger stated.
Mintel forecasts beauty trends for 2010
CHICAGO Mintel, a global supplier of consumer, product and media intelligence, has forecasted the top beauty trends for 2010.
“While 2009 brought its challenges for the industry, beauty brands and suppliers have continued to seek creative new ways to merge science, nature and sustainability for better results and more eco-friendly formulas and packaging,” stated Nica Lewis, director of Mintel Beauty Innovation. “In 2010, we will see more consolidation in the beauty industry and the evolution of old trends, as well as new ones, as consumer confidence returns.”
Among the top trends predicted for 2010: 1. Mood beauty: In 2010, consumers will be able to enhance their mood through makeup and skin care, going beyond aromatherapy and simple use of scent. 2. Nu Natural: In 2010, beauty products will evolve from today’s trend toward organic ingredients, revisiting attributes like authenticity provenance and local production. 3. Pro-Tech’t: Beauty products have offered increasingly powerful shields against not just UV rays but also physiological and man-made factors. In 2010, Pro-Tech’t will strengthen this shield. Marketing language is already growing more robust, borrowing from computer technology (i.e. “firewalls”). Packaging will expand beyond traditional glass and plastic to materials like neoprene and concrete. In addition, Mintel Beauty Innovation expects growth in immune-boosting and skin-defending claims. 4. Turbo Beauty 4G: In 2010, products will increasingly include medical- or pharmaceutical-grade actives and next-generation nanotechnology. In addition, clinical testing to substantiate claims and results will move from prestige into “masstige.”
Following the explosion of social media, Mintel also expects beauty manufacturers to start marketing anti-aging products in particular to “digital natives.”
Rimmel launches new products for 2010
NEW YORK Coty Inc.’s Rimmel London is celebrating spring 2010, which marks the makeup brand’s 10th year in the United States, with its biggest spring launch comprised of seven new products for eyes, lips, nails and face.
For voluminous lashes there’s the new MaxVolume Flash Mascara that promises to deliver 14 times more volume. The mascara also features a super-sized brush that is Rimmel London’s biggest brush ever. The mascara is available in black and extreme black and retails for $7.19 each.
To give eyes a pop of color there’s the new Mono Eye Shadow in six new glam shades: Glam Ice, Spicy Bronze, Posh Peacock, Night Jewel, Royal Violet and Celestial Sapphire. The price is $3.49 each.
For lips, there’s the new Moisture Renew Lip Colour available in 24 shades. The lipcolor is packaged in an elegant metallic purple case and the formula is developed with SPF 18 and a Self Adapting Moisture Complex that features hylaronic acid, collagen and vitamins A, C and E. The price is $6.79 each.
To give lips a royal gloss there?s the new Royal Gloss Delicious Lipgloss in 10 shades. The formula is enriched with vitamins A, C and E and is packaged in a larger-sized tube. The price is $4.99 each.
For face, there’s the Blendable Blush (in four shades) and Blendable Blush & Highlighter (also in four shades) for $4.99 each. To give skin a sun-kissed glow there’s also the Maxi Bronzer for face and body. The bronzer is available in three shades and is priced at $7.99 each.
For nails the Lasting Finish Pro Nail Enamel comes in 31 trend, traditional and French manicure shades plus a Base & Top Coat. The price is $3.99 each.
The new spring 2010 products will be in full distribution by March.