L’Oreal Paris debuts limited-time Oscar tribute lip color
NEW YORK L’Oreal Paris has created a special edition of its Infallible Never Fail Lipcolour in Red Carpet Red and packaged it in a gold-mirrored compact in tribute to the Oscars.
Visitors to the Web site can enter to win one of 10 deluxe, red carpet red beauty kits filled with L’Oreal Paris essentials, valued at $500.
L’Oreal Paris is the beauty sponsor of the 80th Annual Academy Awards.
Dyna Tabs introduces Aloe Vera Face Masks
NEW YORK Dyna Tabs has announced the launch of its new Aloe Vera Face Masks, which promise to rejuvenate the skin and diminish signs of aging, wrinkling, and UV ray damage.
Research has shown that there is a continued demand for anti-aging products within the baby boomer demographic. The desire to look young still permeates today’s youth-based culture and translates into a strong continued interest in products that address the prevention of aging, stated Dyna Tabs. In 2006, the 7.8 billion dollar skin care category posted sales gains of more than 3 percent.
What Aloe Vera Face Masks unique is that it comes with a bonus CD to give beauty shoppers the “spa effect” in their home.
The face masks come in an 8-pack with the bonus spa musical CD in a gift box or can be purchased individually.
NXT introduces illuminating men’s skin care line
BOSTON NXT, which is part of the Clio group of brands and products, is rolling out in April a new men’s skin care line that is bound to light up the category.
The new formulas, which will officially launch as a shave-prep regimen in April, are packaged in sleek bottles that use patent-pending lighting technology to illuminate periodically on the retail shelf or in the consumers’ bathroom for up to one year.
The line will include a light face wash, light (low foam) shave gel, light post shave and light moisturizer. In June, the line will expand to include body wash, deodorant, antiperspirant and body spray, all of which will be “light” formulas. The formulas are made with non-irritating surfactants, lubricants and conditioners derived from organic compounds or natural extracts wherever possible. All of the products are paraben-free.
The retail price ranges between $4.99 and $5.99. A portion of the profits from the sale of NXT will be donated to various cancer research organizations including the Dana Farber Cancer Institute in Boston.