BEAUTY CARE

L’Oreal launches two HIP eye products

BY Antoinette Alexander

NEW YORK L’Oreal Paris has launched for fall two new eye products for its HIP High Intensity Pigments collection, a collection known for its intense color.

New to the line is HIP High Intensity Pigments Color Truth Cream Eyeliner, a long-wear, cream eyeliner that features an angled brush so users can define eyes with thin, subtle lines or create bolder, thicker lines. The eyeliner glides on for smooth lines and can be smudged for smoky effects. It is available in five color shades from carbon black to teal. The suggested retail price is $12.

Also new is the Color Rich cream crayon. Unlike traditional powder shadows, the cream crayons deliver pearlescent color effects in an easy to apply formula that can be worn across the entire lid or sharpened to use as an eyeliner. It is packaged in a twist up, crayon-like tube with a built in sharpener. The suggested retail price is $10.

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L’Oreal honors 13 ‘Women of Worth’ at awards presentation

BY Antoinette Alexander

NEW YORK At a special awards presentation held Monday evening in New York City, beauty company L’Oreal Paris honored 13 women for their volunteerism and community achievement.

“The four simple words ‘Because I’m Worth It’ continue to serve as the inspiration for the L’Oreal Paris community,” stated Carol Hamilton, president of L’Oreal Paris. “We’re thrilled to be honoring these 13 amazing women from all across the country for their dedication to their communities.”

The 13 honorees were:

  • Maureen Cavaiola, 59, of Severna Park, Md., founded “Partners in Care,” an organization that helps older and disabled adults remain independent in their own homes.
  • Tara Church, 29, of New York, co-founded the world’s first youth environmental nonprofit, “Tree Musketeers” at age 8.
  • Meagan Corlin, 23, of Strafford, N.H., founded the “StarMight Foundation” at age 17, a non-profit organization that empowers youth to make a difference through volunteerism.
  • Angelia Curran, 41, of Smith’s Station, Ala., is the Deputy Chief of the “Friendship Volunteer Fire Department”, a volunteer fire department she began volunteering for at age 15.
  • Anne Garrett Addison, 45, of Lake Stephens, Washington, co-founded the “Preeclampsia Foundation”, whose mission is to reduce maternal and infant illness and death due to preeclampsia.
  • Millicent “Mama” Hill, 67, Los Angeles, established “Mama Hill’s Help” which provides tutoring for more than 125 neighborhood youth in South Los Angeles.
  • Gayle Hutchens, 60, of Indianapolis, founded “Paws & Think”, which matches underserved youth with shelter dogs to enhance the lives of adults and children with special needs.
  • Shamika Lee, 27, of Boston, volunteers at “Graham Windham”, a home that provides preventive services as well as foster care and adoption.
  • Pauline Lewis, 69, of Phoenix, founded the “Phoenix Foundation for Homeless Children” and ministers to hundreds of homeless children and their families by tending to their medical, nutritional, and other basic needs.
  • Wendy Masi, 55, of Fort Lauderdale, established the “Love Jen Fund,” which provides emergency financial assistance to families who have a child sick with cancer.
  • Eva Payne, 31, of Lincoln, Neb., founded “Camp Kindle,” a summer camp for young people impacted by HIV and AIDS.
  • Hesther Rippy, 80, of Lehi, Utah, founded the “Lehi-Rippy Literacy Center,” which offers effective one-on-one literacy training to help families and individuals develop the necessary reading skills to thrive in society.
  • Karen Stark, 58, of Oklahoma City, Okla., founded the “HUGS Project,” a nationwide troop support effort.

All 13 honorees received $2,500 on their behalf for their non-profit cause, plus a matching $2,500 monetary donation in their names to The Ovarian Cancer Research Fund, the 10-year charitable partner of L’Oreal Paris.

In addition, L’Oreal announced that Stark was chosen by popular vote as the Woman of Worth National Honoree for with her work with The HUGS Project, a national organization that provides handmade supplies for US troops oversees.

Stark will receive an additional $25,000 for The HUGS Project from L’Oreal Paris. More than 35,000 people voted online www.womenofworth.com.

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Markwins’ wet n wild launches 2008 products

BY Antoinette Alexander

CITY OF INDUSTRY Wet n wild is gearing up for 2008 with a string of new product launches, including a mineral-based powder formula.

Marking its entrance into the mineral makeup segment, the new wet n wild Ultimate Minerals powder foundation is a light formula, suitable for sensitive skin, that promises to provide natural-looking coverage.

Also new for 2008:

  • Glassy Gloss Jelly Pops available in such shades as Just Peachy, Pink Sugar and Candy Apple.
  • MegaGlo Illuminating Powder, which is an all-in-one illuminator that blends four complementary shades.
  • MegaMixers Flavored Lip Balm in such flavors as Strawberry Daiquiri, Pina Colada, Island Mojo and Berry Fizz.
  • Perfect Pair Eye Wand, which is a pencil that combines a soft eyeshadow shade on one end and an eyeliner on the other end.
  • Perfect Pair Lip Wand, which is a wand that combines a lipstick shade on one end and a liner on the other.
  • Silk Finish Highlight & Contour Blush kits coordinate shades that work together or alone.
  • Wild Shine Lip Lacquer is a moisturizing, full coverage formula that offers the shine of a gloss.

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