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L’Oréal launches beauty, style app on Xbox Live

BY Antoinette Alexander

NEW YORK — L’Oréal USA has announced the launch of The Next Level, a L’Oréal beauty and style destination on Xbox Live that will serve as a one-stop beauty and style hub for women.

Consumers will have the ability to tailor their Next Level experience through a customization engine that serves content in a manner to suit each user’s individual taste. Designed and created with interactive solutions from BrightLine, this destination will offer how-to videos, articles and product-centric interactive features showcasing the latest in style, entertainment and beauty — all brought to audiences by L’Oréal brands and editorial partners Lucky magazine and Makeup.com.

Key highlights include:

  • Custom utilities, such as a personalized event calendar, shopping list, weather-based beauty recommendations and redemption center where rewards earned through interaction can be traded for tangible branded offers;

  • Beauty product recommendations aligned with curated fashion looks;

  • A library of how-to content and video tutorials;

  • The ability to browse products, share on Facebook and initiate product purchase all within the destination;

  • Peer-to-peer and expert-to-peer conversation forums to share tips, tricks and opinions; and

  • A first-ever currency system that rewards users for interaction.

“With more content and women on Xbox LIVE than ever before, we see this as a tremendous opportunity for L’Oréal USA. We wanted to connect with this rapidly growing audience and combine their passion for entertainment and beauty into one seamless personalized experience,” stated Esohe Omoruyi, VP digital marketing for L’Oréal USA.

“We realized immediately that L’Oréal was the perfect partner to create a seamless beauty, lifestyle and experience on the Xbox. The result is designed to connect with viewers in all the ways we know L’Oréal already has in the retail world. It represents a new kind of brand evangelism and engagement,” added Jacqueline Corbelli, co-founder, chairman and CEO of BrightLine, a provider of interactive television solutions for entertainment and advertising.

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SoloHealth Station to be demonstrated at Health 2.0 Conference

BY Allison Cerra

ATLANTA — SoloHealth is showcasing its health-and-wellness screening kiosk for consumers at Health 2.0 Conference, which will be held in San Francisco from Oct. 6 to 10.

The company said its SoloHealth Station, which will roll out to select Walmart stores beginning this fall, will be on display during the Body 2.0 Expo, the conference’s first-ever consumer event offering the latest innovation and cutting-edge technologies in personal health.

"We are excited to demonstrate the Station at one of the industry’s biggest events, as consumers across America will start seeing SoloHealth Stations at Walmart stores in the coming months," SoloHealth founder and CEO Bart Foster said. "Walmart shares our vision of bringing access and tools to consumers that empower them to take control of their health. We believe that awareness and education are keys to a healthy lifestyle, and we’re bringing a comprehensive self-service technology to consumers across America."


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Honey Bunches of Oats launches ‘Positive Mix’ campaign

BY Allison Cerra

NEW YORK — Honey Bunches of Oats has launched a national campaign that "aligns the brand’s spirit of positivity with the uplifting power of music."

The multiplatform "Positive Mix" campaign includes exclusive category integration in the 2012 Latin Grammy Street Parties, now celebrating its 10th year. The six-city cross-country festival will lead up to the Annual Latin Grammy Awards telecast on Nov. 15 in Las Vegas. The festival kicked off Sept. 30 in Chicago, where Honey Bunches of Oats interacted with consumers. The festival continues to the top Hispanic communities across the country making stops in Houston, Dallas, Los Angeles, San Jose, Calif., and finishing the celebration in Miami on Nov. 4.

"Music has been key for Honey Bunches of Oats to successfully form an emotional connection with our Latina consumer and ignite her ‘chispa’ or ‘spark.’ The perfect evolution to our marketing plans recently has been our strategic partnership with Prince Royce and our sponsorship of the Latin Grammy Street Parties, leading to the biggest night in Latin music — the Latin Grammy Awards. We strongly believe this program is the ideal forum for Honey Bunches of Oats to further connect with our consumers in a relevant and exciting way during a very busy pop culture time period of the year," said Mike Foley, brand manager for U.S. Hispanic and export at Post Foods.

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