BEAUTY CARE

L’Oreal employees give their time to help beautify playground

BY Jenna Duncan

NEW BRUNSWICK, N.J. About 100 employees from the Piscataway, N.J., L’Oreal plant spent time outside of work Tuesday. But the group activity was not a vacation day or company picnic—they were volunteering to clean up a playground that was riddled with garbage and weeds.

The cleanup took place at Naomi’s Way, a home for children and their families. The volunteers helped add a slide and benches and tables to the play area. The beautification project cost about $5,000, representatives said.

In addition to cleaning up the play area at Naomi’s Way, the volunteers also organized a carnival-like event at the Sacred Heart School parking lot on Commercial Ave., where they read to and did crafts with children, gave away school supplies and provided 150 bags containing toiletries, pillows and towels to domestic violence victims, and made dolls for youth patients at St. Peter’s University Hospital.

A representative from L’Oreal’s human resources department said that this volunteer project was the first of its kind for the company—and the first time many of L’Oreal’s employees had ever volunteered.

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Rite Aid recognizes Physicians Formula, others, as suppliers of the year

BY Alaric DeArment

AZUSA, Calif. Rite Aid has awarded Physicians Formula Holdings its 2008 Front-End Supplier of the Year, Physicians Formula announced Monday.

The drug store chain recognzied Physicians Formula for its “support of new promotional opportunities and high sense of urgency and speed of response that extends beyond the category management group and into merchandising and the supply chain.”

“We are very pleased that Physicians Formula has been recognized by Rite Aid as a Supplier of the Year,” Physicians Formula chief executive officer Ingrid Jackel said. “This award is a testament to our team’s dedication to providing our retail partners with not only the most innovative products, but by also working with them to educate and provide value to consumers to increase their sales.”

Other award recipients included Church & Dwight, LNK International, Pharmavite and Procter & Gamble.

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Lafe’s introduces new line of organic products

BY Antoinette Alexander

AUSTIN, Texas Lafe’s Natural Bodycare has announced the launch of its new line of Lafe’s Organic Baby products that includes baby shampoo and body wash, massage oil, baby lotion and mother-to-be deodorant.

The products are certified organic by the U.S. Department of Agriculture, earning the USDA’s green seal indicating the ingredients are 95 percent certified organic. They are also packaged in what Lafe’s is terming “baby-safe plastic,” meaning they are free of estrogenic activity (EA) chemicals that, according to some research, could trigger endocrine disruption.

Lafe’s Organic Baby will also be introducing sunscreen, diaper cream, and baby wipes later this year.

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