BEAUTY CARE

L’Oreal celebrates ‘100,000 Years of Beauty’

BY Antoinette Alexander

NEW YORK Beauty company L’Oreal, through its corporate foundation in Paris, has commissioned “100,000 Years of Beauty,” a new book that aims to explore the age-old question — “What is beauty?” — and to share knowledge and encourage the emergence of new perspectives about beauty.

As part of this initiative, “100,000 Years of Beauty” will be used by the Fashion Institute of Technology in “Innovations in the Development of the Beauty Industry,” a course in the graduate degree program in cosmetics and fragrance marketing and management. The book will provide a platform for students to explore historical, sociological and socioeconomic perspectives of beauty throughout the ages and across civilizations.

“In a fast-changing world, L’Oreal explores the fundamental question of the meaning of beauty,” said Beatrice Daustresme, CEO of the L’Oreal Corporate Foundation. “Contributing to and shedding light on knowledge of beauty and reflecting on the business of beauty — these are some of the motivations inspiring this work of social sciences research.”

An editorial endeavor that began in 2006, “100,000 Years of Beauty” unites contributions from 300 writers of 35 different nationalities and 20different disciplines including anthropology, archeology, ethnology, sociology, psychology and more. The end result is a holistic look at the role of appearance through the profound lens of social sciences.

“‘100,000 Years of Beauty’ is a stunning and comprehensive study of the history of beauty culture and evidence of the important historical andsociological underpinnings of the modern beauty industry,” said Stephan Kanlian, chairperson of the master’s degree program in cosmetics and fragrance marketing and management at FIT. “Because the cosmetics and fragrance marketing and management graduate program at FIT, now celebrating its 10th anniversary, is the beauty industry’s think tank, we’re very excited about the learning opportunity this book provides for the executives in our program.”

Published by Gallimard and under the editorial direction of Elisabeth Azoulay, the book features five volumes, spanning five major time-periods in chronological order:

  • Volume 1: Prehistory — Features the origins of beauty in the earliest human societies
  • Volume 2: Antiquity — Examines the great changes that transform, from a sociological and psychological point of view, the pursuit of beauty
  • Volume 3: Classical Age — Explores the medieval and early modern periods as bringing about worldwide shifts in fashion and beauty
  • Volume 4: Globalization — Journeys through the modern era, which are marked by the age of the individual and the desire to achieve such social equalities as fighting against racism, claiming equal rights for women, and sexual liberation
  • Volume 5: The Future — Dawns the new digital age and alternative movements where beauty is a focus for cutting-edge medical and biotechnological research.

“100,000 Years of Beauty” retails on Amazon.com for $295.

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Pert Plus taps male demographic with 3-in-1 products for men

BY Antoinette Alexander

PHOENIX Pert Plus, which is part of Innovative Brands’ portfolio, is expanding its line with the launch of two new 3-in-1 products, one specifically formulated to appeal to men.

Launching at retail in February are the new 3-in-1 multi-purpose shampoo plus conditioner plus body wash formulas. The formulas come in two variants: Moisturizing and Refreshing (geared toward men).

Pert Plus Moisturizing 3-in-1 contains vitamins A and E plus aloe vera to moisturize the skin.

Formulated specifically for him is the new Pert Plus For Men Refreshing 3-in-1, which provides a cool, tingling sensation.

In conjunction with the launch, Pert Plus is unveiling a “Threedom” online video contest in April. The contest encourages participants to upload three-second videos highlighting what they need “Threedom” from.

Participants will be eligible to win weekly prizes for products that will help simplify their lives such as a Blackberry, TiVo, PlayStation 3, etc. A grand prize winner will be selected in December and will win a three-island trip to Hawaii. For more details, visit http://www.pertthreedom.com.

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Mederma gears up for stretch mark cream launch

BY Antoinette Alexander

NEW YORK Mederma is launching it new Mederma Stretch Marks Therapy, which will be available in the skin care section at CVS, Walgreens and other retail pharmacies across the country, the company recently announced.

Mederma Stretch Marks Therapy is specifically formulated and clinically proven to improve overall appearance of stretch marks, with noticeable improvement in as soon as four weeks, the company stated.

The cream formula combines a blend of such ingredients as proprietary botanical extract Cepalin, hyaluronic acid and centella asiatica leafextract.

Mederma Stretch Marks Therapy is available in a 5.29-oz tube (a one month supply, on average) and retails for approximately $39.99.

Mederma Stretch Marks Therapy will be available in the skin care section of CVS and Walgreens stores in February, and in other drug stores nationwide beginning in March.

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