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Long lines prompt smartphone users to abandon in-store purchases, survey finds

BY Allison Cerra

BOSTON — A survey sponsored by in-store commerce provider AisleBuyer found that nearly 40% of smartphone-carrying shoppers have abandoned their in-store purchases because of long lines, while 21% will abandon their purchases if there are no registers open.

“Mobile Shopping Survey Series, Part 1: Mobile Self-Service” asked more than 1,000 U.S. in-store shoppers with smartphones to share details about their retail shopping experiences. The survey also found that many smartphone-carrying shoppers "hate waiting in line," including more than half at grocery stores (52%) and at mass merchants (51%). Meanwhile, drug stores, quick service restaurants and club stores were ranked at 29%, 27% and 26%, respectively.

Other key data points from the survey include:

  • 64% of those surveyed expressed interest in scanning products from a store’s aisle using their smartphone to get such additional information as pricing, product reviews, nutritional information, related products, etc.;

  • 36% already have scanned items for more information using their smartphone; and

  • 60% of smartphone-carrying shoppers said they would use their mobile phone to pay during an in-store shopping trip if it meant they didn’t have to wait in line.

"Having to waiting in line at a store has a significant effect on a retailer’s bottom line," AisleBuyer CEO Andrew Paradise said. "Nearly half of shoppers said if a line is too long they will either leave the store without purchasing anything or only buy the few items they came for, without shopping the rest of the store. Giving these shoppers another way to pay — without having to wait in line — will increase the likelihood that they will ultimately purchase something in the store, rather than abandon the purchase due to frustration. The survey results clearly show that shoppers are interested in this alternative checkout experience — something savvy retailers are investing in as we speak.”

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SC Johnson takes green steps with expanded Mini concentrated cleaners line

BY Allison Cerra

RACINE, Wis. — SC Johnson has expanded its Mini line of concentrated cleaners, which are designed to help consumers make a greener refilling choice.

The Mini line, which now includes Fantastik, Pledge, Scrubbing Bubbles, Shout and Windex, builds on the company’s concentrated refill pilot last July. The pilot included the launch of Windex Mini, which was "designed to create dialogue, engage consumers about the green choice concentrates can offer and kick-start a concentrate revolution," SC Johnson said, adding that concentrated refills have the potential to save millions of pounds of plastic from ending up in landfills nationwide. All of the items in the line already are produced with 50% post-consumer-recycled content, while the Scrubbing Bubbles trigger bottle is made with 30% post-consumer-recycled-content.

Along with the line of concentrates, SC Johnson launched its new Green Choices Marketplace, an online store that offers consumers the opportunity to purchase any of its concentrate brands.

“We’ve been working to crack the code on what would make concentrated refills a more popular choice,” SC Johnson chairman and CEO Fisk Johnson said. “Now we’re adding improvements that reflect the feedback we’ve heard from Windex Mini users and move us closer to an option that we hope will create greater demand for these products. The resource savings with refills are hard to deny, and that’s something we really want to communicate and encourage.”

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‘The Descendants’ to be launched on Blu-ray, DVD

BY Allison Cerra

LOS ANGELES — 20th Century Fox Home Entertainment and Fox Searchlight are bringing home one of the most critically acclaimed films of the year to Blu-ray combo pack and DVD.

Directed by Alexander Payne, "The Descendants" stars George Clooney and Shailene Woodley, and is based on the novel of the same name by Kaui Hart Hemmings. It follows the story of Matt King (Clooney, who was nominated for an Academy Award for the role), an indifferent husband and father of two girls, who is forced to re-examine his past and embrace his future when his wife suffers a boating accident off of Waikiki.

The Blu-ray combo pack and DVD release of the film is packed with deleted scenes, behind-the-scenes extras and exclusive featurettes. "The Descendants" will hit retail on March 13.

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