BEAUTY CARE

Lo Bosworth joins Nivea’s ‘Good-bye Cellulite’ challenge

BY Antoinette Alexander

WILTON, Conn. Nivea’s “Good-bye Cellulite, Hello Bikini! Challenge,” has tapped “The Hills'” Lo Bosworth, who will participate in the four-week program and document her progress via Twitter.

The program combines fitness, nutrition and skin care with Nivea Good-bye Cellulite products, such as the new Good-bye Cellulite fast acting serum and the Good-bye Cellulite gel-cream, to help visibly reduce the appearance of cellulite and increase bikini confidence.

Bosworth is encouraging women everywhere to join her in the challenge. Women can register to take part in the challenge by visiting www.Niveausa.com/bikini. Her progress will be documented via Twitter at www.twitter.com/lobosworth.

“Nivea is thrilled to have Lo Bosworth join the 2010 Nivea ‘ood-bye Cellulite, Hello Bikini! Challenge,'” stated Nicolas Maurer, VP marketing for Beiersdorf USA. “She is a rising star that women everywhere can relate to. With the help of our unique diet and exercise program and Good-bye Cellulite products, she, along with women across America, can see real results that lead to smooth and beautiful skin.”

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?
BEAUTY CARE

Lander rolls out in West Coast Rite Aid stores

BY Michael Johnsen

GRAND RAPIDS, Mich. Grand Brands on Tuesday announced the debut of its new Lander line of bubble baths, shampoos and men’s and women’s body washes at 751 West Coast Rite Aid stores this June.

The product line will feature several new additions created exclusively for Rite Aid including new label designs and a convenient hand pump. It will also be the first time the brand’s shampoo and body washes are available in a 64 oz. size and mark the debut of the brand’s new Lander Men’s body wash.

“Customers have been continuously asking for the 64 oz. Lander Bubble Bath in California and other Western states,” stated Susan Hunt, CEO of Grand Brands, the parent company of Lander. “They love the natural ingredients in our products like the real honey and milk we use compared with other value brand options on the market. In addition, all our bubble bath products are made in the U.S. and are of the highest quality.”

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?
BEAUTY CARE

Naturally Fresh Deodorant Crystal shortens Web site URL

BY Antoinette Alexander

POMPANO BEACH, Fla. Naturally Fresh Deodorant Crystal has introduced a new domain name, NatFreshDeo.com, for greater convenience.

Consumers will still be able to access www.naturallyfreshdeodorantcrystal.com, but the new name offers easier access (and less typing) to all of the site’s features, including the store locator, online shopping accounts and Naturally Aware information.

“Our new domain name is just another step in making natural living as easy as possible for today’s on-the-go, health-conscious customer,” stated Ted Alflen, CEO and founder of Naturally Fresh Deodorant Crystal. “Our mission has always been to offer 100% pure and natural alternatives to conventional deodorants and antiperspirants, and now you can get to us with a little less typing.”

Also new to the site is the Naturally Fresh Deodorant Crystal blog that discusses some of today’s top topics in natural living and gives insight into the company’s vision.

The products are currently sold at such retailers as Walmart, GNC, Vitamin Shoppe, Whole Foods Market, Kroger and Publix.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?