HEALTH

Living Essentials donates almost $350,000 to Living Beyond Breast Cancer

BY Michael Johnsen

FARMINGTON HILLS, Mich. — Living Essentials on Friday announced a donation of $344,269.20 to Living Beyond Breast Cancer, a national nonprofit education and support organization serving women and families affected by breast cancer. The total amount of the donation is based on a donation of five cents from the sale of every bottle of the limited edition, specially marked Raspberry Flavored 5-hour Energy sold between Aug. 15 and Dec. 31.

In addition to the monetary donation, LBBC has experienced significant increases in calls to its Breast Cancer Helpline, a surge in demand for their free Guides to Understanding Breast Cancer, and a jump in the number of visitors to lbbc.org, due in large part to Living Essentials’ multi-media marketing campaign for the product, the company stated.

 

"The 5-hour ENERGY advertisements have increased the visibility of LBBC’s educational and support services to a national audience and we are pleased to respond to them," stated LBBC CEO Jean Sachs. "Combined with the financial donation from Living Essentials, LBBC is reaching more people and providing them with trusted breast cancer information and a community of support. LBBC’s ambitious vision is a world where no one impacted by breast cancer feels uninformed or alone. This incredibly generous donation moves us further in that direction."

LBBC will use the donation to introduce a series of new initiatives and expand existing services, including a new series of brochures called In Focus that will address special-interest topics, including a publication for men. Other programs that will benefit from the donation include expanding the Breast Cancer Helpline nationally, increasing the number of free LBBC webinars, and hosting additional regional community meetings across the country.

"For us, this program was about much more than just writing a check," Manoj Bhargava, founder of Living Essentials, said. "We wanted to make sure that LBBC was recognized at the same level as some of its better-known counterparts, and that they were provided with funding to continue their good work. It’s about making a real change, and we did that here."

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?
HEALTH

GSK, Walgreens team up on Sponsorship to Quit, a free online quit-smoking gamification program

BY Michael Johnsen

PARSIPPANY, N.J. — GlaxoSmithKline Consumer Healthcare and Walgreens on Monday teamed up to launch Sponsorship to Quit, a free online quit-smoking gamification program that smokers can personalize with customized tools and tips during their journey to quit. 

"People are frequently reminded of the benefits related to quitting smoking, but adopting healthier habits can be challenging," stated Robert Tompkins, group VP and general merchandising manager for health and wellness at Walgreens. "Highlighting the positive and happy moments that can result from quitting could be that extra motivation needed to pursue a smoke-free lifestyle," he said. "We hope #STQuit inspires people to make a difference in their lives, and Sponsorship to Quit encourages results with a tailored plan that provides support and motivation throughout the quit journey."

After completing an online consultation, a smoker can access tools that help track successes and slip ups, earn badges, celebrate milestones and access expert information and tips around the clock. Smokers receive a tailored quit plan that offers help in selecting the right nicotine replacement therapy and a form and strength that best matches their needs, like nicotine gum, lozenges or patches. 

Smokers can sign-up to receive a free quit kit upon registration, a quit journal and an official quitter card, a physical reminder of smokers’ commitment to quit.

To help encourage a healthier lifestyle, Sponsorship to Quit is asking America to take to social media and share their top reason for quitting smoking in 2014, using the hashtag #STQuit. Walgreens and GSK will reveal the top 10 responses in February. The No. 1 "quitspiration" will inspire a $10,000 donation to a related Walgreens and GSK-selected charity.

 

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?
HEALTH

Six health plans across Arizona and Texas to provide over-the-counter benefits through Medagate

BY Michael Johnsen

ATLANTA — InComm, a leading prepaid product and transaction services company, on Monday announced that six health plans across Arizona and Texas will be providing over-the-counter benefits through Medagate, InComm’s healthcare platform. 

"Our partnership with these leading Arizona and Texas health plans will create more convenient services for their members, but also allow retailers and health plans to collaborate on wellness initiatives," David Vielehr, VP InComm said. "Over the last two years we have seen a dramatic expansion of the benefits we provide seniors. We look forward to bringing our network of retailers and health plans to Arizona and Texas."

Many Medicare Advantage plan members do not take advantage of OTC Medicare benefits because they must either pay out-of-pocket for OTC items and seek reimbursement, or order online via a catalog and wait up to a week to receive OTC items, InComm noted. The OTCNetwork Card functions like a conventional prepaid card but restricts usage to the purchase of OTC Medicare eligible items for use in self care.

Participating retail partners include CVS/pharmacy, Dollar General, Family Dollar, HEB, Rite Aid and Walgreens. Participating health plans include University of Arizona Health Plans, Phoenix Health Plans and Valley Baptist Health Plans. 

Since 2012, Medagate has worked with more than 25 health plans serving more than 400,000 health plan members and provided eligible seniors with approximately $100 million in OTC benefits at the point of sale, InComm stated. 

 

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?