HEALTH

Livethesource names PR firm of record

BY Allison Cerra

FORT LAUDERDALE, Fla. — Dietary supplement maker Livethesource has named Simply the Best Public Relations as its agency of record.

"We are thrilled to be working with Simply the Best PR as they will promote our growing product line and our Inline marketing program," Livethesource chairman and founder Ted Farnsworth said. "We are certain that Simply the Best PR will help elevate our brand awareness quickly and effectively."

Livethesource is best known for its patented, fully nano-encapsulated liquid vitamin, mineral and herbal supplement.

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CRN’s new microsite offers resources about nurse practitioners

BY Michael Johnsen

WASHINGTON — The Council for Responsible Nutrition earlier this week announced the launch of a microsite as part of its joint education campaign with the American Academy of Nurse Practitioners and the American Academy of Nurse Practitioners Foundation.

The new microsite, which will be available via the CRN website, is a hub for resources and information about nurse practitioners in general, as well as their attitudes about and usage of dietary supplements, the association stated.

“This microsite will provide information showcasing the important role that nurse practitioners and dietary supplements play as part of a comprehensive approach to wellness,” commented Judy Blatman, CRN SVP communications.“It will allow us to have a central location to house information and news related to this effort. As a healthcare practitioner group, nurse practitioners are growing in numbers, and as more consumers learn about the value of nurse practitioners, their influence will continue to grow as well.”

The microsite additions will be comprised of fact sheets and statistics about nurse practitioners, as well as joint press releases from the organizations. It will have a different feel than CRN’s primary website, with a unique layout and format. The microsite can be accessed by visiting CRNusa.org/AANPF.

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Alka-Seltzer announces Facebook contest winner

BY Michael Johnsen

MORRISTOWN, N.J. — Bayer Consumer Care on Friday announced that Frank Garske of California is the grand prize winner of the Alka-Seltzer Said/Heard Mishaps Contest on Facebook.

As the winner, Garske won a trip to New York to star in an Alka-Seltzer online video featuring his winning entry. The online video, in which Garske was misinterpreted as naming an executive’s internal opinion piece “The Barren Mind” as opposed to “And Bear in Mind,” premiered today on the Alka-Seltzer Facebook page. "While funny now, at the time, my miscommunication mishap was pretty stressful,” Garske said. “It’s great to know that when stress gives you heartburn with headache, Alka-Seltzer makes you feel better quickly.”

While similar miscommunications often can be humorous, they also can lead to stress, and stress may give you heartburn or an upset stomach with headache. That’s why Alka-Seltzer Original — the stomach, heartburn and pain remedy synonymous with fast relief — launched the Said/Heard Mishaps Contest on Facebook, according to the company.

The contest gave entrants the opportunity to share their miscommunication experiences for a chance to win big.

To see the winning video, visit Facebook.com/Alka-Seltzer.

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