HEALTH

LIVE FROM MARKETPLACE: Tears of joy

BY Drug Store News Team

WOBURN, Mass. Dubbed as the potential “next generation” of dry eye products, Advanced Vision Research is working toward a spring 2010 launch of its TheraTears Xtra.

The new dry eye solution contains trehalose, and all-natural ingredient with high water-retention capabilities. And while “trehalose” may not mean much to consumers, this will — TheraTears Xtra makes their dry eyes feel better faster and longer.

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LIVE FROM MARKETPLACE: Alaven to put weight behind promoting Dr Natura brand

BY Drug Store News Team

MARIETTA, Ga. Alaven Consumer Healthcare recently bought Dr Natura’s whole line of products, which includes ToxinOut, a probiotic as detoxification program.

And while the line is new to mass retail, it’s not new to mass consumers — more than 1 million orders have been placed against the entire line since 2003.

And more are likely to come. Alaven is planning to spend some $17 million promoting the Dr Natura brand in the coming year.

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LIVE FROM MARKETPLACE: ‘Take a chill pill’ with Nature Made

BY Michael Johnsen

MISSION HILLS, Calif. People are real familiar with the cardiovascular benefits of omega-3 products, but stress benefits? That’s what Pharmavite is pitching here with its new Nature Made Heart & Stress Defense.

With nearly three times more omega-3, the formulation is supposed to also help relieve stress, and in so doing better heart health. It gives a fresh take on, “Take a chill pill.”

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