BEAUTY CARE

LIVE FROM MARKETPLACE: Shedding light on toothbrush sanitizing

BY Drug Store News Team

BOSTON Violight has melded sanitizing technology and fashion to bring to market the sleek Violight toothbrush sanitizer. Using a germicidal UV bulb — the same technology used in hospitals — Violight promises to remove 99.9% of toothbrush germs.

The product is available in a personal/travel size for on-the-go convenience or as a countertop unit with the capability to hold up to four toothbrushes. The countertop unit fits all sizes of toothbrushes, including children’s and electric heads.

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BEAUTY CARE

LIVE FROM MARKETPLACE: Giovanni Cosmetics highlights new D:tox System body care line

BY Antoinette Alexander

BEVERLY HILLS, Calif. Giovanni Cosmetics is highlighting its new D:tox System from Giovanni, a premium body care line that features skin purifying volcanic ash, activated charcoal and super-antioxidants acai and goji berry.

The collection includes purifying body wash, purifying body bar, replenishing body lotion and purifying body exfoliant.

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LIVE FROM MARKETPLACE: Paris Hilton backs new beauty collections

BY Antoinette Alexander

BOSTON Celebrity Paris Hilton is backing a new collection of hair brushes, hair care and nail polish.

The Ultimate Brush is ball-shaped to volumize and lift hair without the tangles. Also for the hair is a new line of hair care products infused with pomegranate, coffeeberry and soy bean.

For nails there’s the new Polish by Paris. The nail polish comes in 48 colors and is applied with a wide brush that promises “two strokes, one coat.”

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