Little disparity between behaviors in families with healthy, obese children
CHICAGO SymphonyIRI Group and the Food Marketing Institute on Tuesday released research finding the behaviors of families with one or more overweight/obese children differ little from those with all healthy-weight children.
“Many myths and misperceptions continue to exist about childhood obesity,” stated Thom Blischok, global president of innovation and strategy at SymphonyIRI. “This new research is the first of a series designed to probe into the attitudes, behaviors and rituals within the family that can lead to children becoming overweight or obese. We have found that just a few differences in behaviors can make the difference between the path to [being] overweight and obesity, and that of maintaining healthy weight children.”
“Gaining a greater understanding of home behaviors and dynamics is critical to addressing childhood obesity in a holistic manner,” added Cathy Polley, VP health and wellness at FMI. “FMI is working to address the issues that lead to childhood obesity, and our partnership with SymphonyIRI on this important new research is the latest step in these efforts.”
The new research identified five factors that can make the difference between one or more children becoming overweight or obese, and all children maintaining healthy weight:
- Value of influencing key influencers – Despite the hype about social media, very few parents of healthy weight or overweight/obese children visit these sites for key information. Both types of parents focus primarily on primary care physicians, other medical resources, friends and relatives, as well as health-and-wellness websites, books, magazines and newspapers, and nutritionists/dieticians to gain critical information;
- Involvement in purchase decisions and food preparation – Children in healthy weight families tend to be more involved in food purchase decisions. In addition, parents in healthy weight families are more likely to be involved in preparing and cooking most meals (89% versus 82% in overweight/obese children);
- Healthy habits translate to healthy weight children – Households with healthy weight children have fewer rules about eating than those with one or more overweight/obese children (46% for healthy weight families versus 51% for families with one or more overweight/obese children). The traditional family adage of “finish what’s on your plate” does not serve children well: just 28% of families with healthy weight children apply this rule versus 38% for families with at least one overweight or obese child;
- Play is important – The study found that 78% of healthy weight children play inside for 30 minutes or more per day, versus just 71% of overweight/obese children; and
- Attitudes about health translate to weight – Parents of healthy weight children place a premium on most activities that lead to healthy weight. These include daily exercise (valued by 92% of healthy weight family parents versus 88% of parents of one or more overweight/obese children), access to fruit and vegetables in school (89% versus 85%, respectively) and limiting fast food (86% versus 83%, respectively).
Pepto-Bismol sponsors hot dog-eating contest
CINCINNATI Procter & Gamble and Major League Eating on Monday announced that Pepto-Bismol will be the first-ever stomach remedy sponsor of the annual Nathan’s Famous Fourth of July Hot Dog Eating Contest.
“We are very excited to welcome Pepto-Bismol on board as our newest sponsor,” stated George Shea, MLE president and emcee of the Nathan’s Hot Dog Eating Contest. “Pepto-Bismol has been around for more than 100 years, and in the 95 years of the contest, many people have often asked if the competitors experience stomach upsets and whether they use Pepto-Bismol. Nearly every eater does, and so for us, this sponsorship was a natural fit.”
“Nathan’s Hot Dog Eating Contest is the ultimate case in point of celebrating the summer with food, so we’re excited to announce our sponsorship of the event,” said Colleen Jay, VP P&G personal health care. “We wanted to show that whether you’ve gone a little overboard on your favorite food or eaten one too many hot dogs at your backyard BBQ this summer, turn to Pepto-Bismol.”
The Nathan’s Famous Hot Dog Eating Contest is an annual event that has become part of America’s Fourth of July celebration. The final event on Coney Island winds through many American cities, with regional qualifier competitions occurring at a variety of Nathan’s Famous retail locations.
Gaia Herbs’ Professional Solutions becomes EQP gold partner
BREVARD, N.C. Gaia Herbs professional division, under the brand name Professional Solutions, on Monday announced its acceptance as a gold partner in the Emerson Quality Program, a voluntary program for the nutritional supplement industry to help facilitate increased awareness of quality.
The objective of the EQP is to provide a convenient information portal for healthcare practitioners interested in recommending dietary supplements to their patients. “The launch of EQP was inspired by the knowledge that medical practitioners spent too much time searching for evidence and independent verification for supplements,” stated Fran Towey, president of Emerson Ecologics. “By making all the data needed to make informed decisions regarding quality and efficacy easily accessible, we have done this homework for them.”