Litter for small dogs could be the next big trend among pet owners
ROCKVILLE, Md. — Litter for small dogs could become the next wave of in-demand items by pet owners, according to market research firm Packaged Facts. The company reports that despite the cat litter market being at $2.8 billion, it holds an opportunity for sales growth that does not depend entirely on felines.
Canines weighing under 25 pounds could be the next target, considering 12% of U.S. households own dogs weighing under pounds, while 43% have ones weighing between 8-24 pounds — making them the most popular household pet in the nation.
"Litter for dogs is an opportunity for cat litter marketers to expand into an entirely new demographic and attract a growing number of pet owners," Packaged Facts research director David Sprinkle said.
Packaged Facts suggests taking advantage of the trend of small dogs in urban settings, and creating products that would convenience this demographic. The company points out that dogs who have been littered-trained do not need to be taken outside as frequently as those who have not. The opportunity to create an environmentally product that could become biodegradable to becomes available as well.
"The shift to smaller dogs should continue in the years ahead, driven by both older and younger pet owners," Sprinkle said. "For older pet owners, smaller dogs can be much easier to manage, lighter to lift and requiring less outdoor time. As living situations change, smaller pets are more easily admissible to apartments and other group dwellings, including assisted living communities. Also favoring the smaller dog shift are preferences among younger pet owners, along with increased urbanization and apartment/condo ownership. In addition, for pet owners young and old alike, smaller dogs are easier to travel with and care for in vacation environments."
Beyond litter-training, the report also highlights the potential for the smaller dog trend to help bolster food sales — which Packaged Facts said face difficulties with volume sales, as these pets consume little food. It notes that size- and breed-specific foods could combat this potential issue.
Publix kicks season off with annual Food For All fundraiser
LAKELAND, Fla. — Publix Super Markets has launched the company’s annual fundraiser, Food For All. Running from Nov. 1 through Nov. 22, the campaign works with customers and associates to raise money in support of nonprofit organizations serving individuals within the local community.
Food For All is a charitable organization of Making a Change, which partners with thousands of grocery retailers nationwide. Since beginning in 1985, more than $105 million has been collected by the charity to fund nonprofit organizations across the United States, and around the world.
“Each year, we are humbled by the kindness and giving spirit of our customers and associates to help their neighbors that may be facing food insecurity and other challenges,” Maria Brous, director of media and community relations of Publix said. “The Food For All campaign provides our customers and associates with a simple way to help and we’re looking forward to another successful program.”
Themed campaign boards are displayed at checkout counters and customers participate by asking the cashier to add a $1, $3, or $5 contribution to the grocery bill. In the last year, more than 15 organizations were represented and more than $5 million in grants were awarded to charities across the U.S.
“We are honored to partner with Publix and help facilitate the Food For All fundraiser each year,” Dave McConnell, president and CEO of Making Change said. “Publix’s determination and commitment to this fundraiser continues to successfully help nonprofit organizations feed communities all across the southeast.”
BJ’s Wholesale Club brings savings to consumers with new mobile app
WESTBOROUGH, Mass. — BJ’s Wholesale Club has announced a new mobile app. Customers are able to check gas prices, access digital coupons, shop the thousands of products within the store and check annual savings.
A new feature to the app is Add-to-Card, where members can digitally select and save coupons directly to their BJ’s membership card. These coupons will be automatically applied during the checkout process. The Add-to-Card coupon gallery will feature all the coupons found in The Little Book of Big Savings in addition to those from manufacturers.
"The new BJ's mobile app and Add-to-Card coupons give members access to BJ's unbeatable value and assortment anytime, anywhere," Rafeh Masood, senior vice president and Chief Digital Officer, BJ's Wholesale Club said. "At BJ's, we're committed to offering our members the most convenient ways to shop and save, and we're excited to launch these new features. Our new app lets members check prices at the nearest BJ's Gas location and track their annual savings or My BJ's Perks Awards depending on membership level."
For a limited time, club members who download the app will be able to save $.05 cents per gallon at the nearest BJ’s Gas location. The company previously launched new desktop and mobile sites as well as two new websites dedicated to exclusive brands Berkley Jensen and Wellsley Farms.
The BJ’s app is available on both iOS and Android devices.