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Lipton and Kristen Bell partner for new film series

BY Ryan Chavis

PURCHASE, N.Y. and ENGLEWOOD CLIFFS, N.J. — Lipton Iced Tea, a brand from Unilever, launched the first film in a three-part series, produced in partnership with actress Kristen Bell.

As creative director of the comedic series, Bell will help bring Lipton’s new brand personalities, Carl and Stu, to life. The series follows the two delivery men as they encounter a variety of hilarious situations. Bell, who many consumers may recall as the voice of Anna in the animated film "Frozen," among her many other film and television credits, is happy about taking her creativity behind the lens.

“In the series, Carl and Stu remind us that we need to break out of our routines and embrace positivity and our passion in life,” Bell said. “I‘m proud I could bring my creative point of view and a little sense of humor to this project.”

Carl and Stu also are asking fans to participate in the “Win an Extra SUNday” promotion, which will run from May 16 to Sept. 6. To enter, consumers can visit LiptonSUNday.com and enter the code found under the caps of specially marked bottles of Lipton iced tea varieties.

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FDA panel advises against Rx-to-OTC switch of Singulair

BY Michael Johnsen

WASHINGTON — The Food and Drug Administration’s Nonprescription Drugs Advisory Committee on Friday voted 11-4 opposed to switching Merck’s allergy remedy Singulair from Rx-to-OTC, according to an Associated Press report. 

According to the report, NDAC panelists questioned the safety of Singulair as an OTC remedy, especially considering patients could use it as an off-label remedy for the more serious condition asthma.  

The proposed OTC use is "temporarily relieves these symptoms due to hay fever or other upper respiratory allergies: Nasal congestion, runny nose, itchy, watery eyes, sneezing, itching of the nose.” The applicant proposes to label the product for OTC use in adults 18 years and older. 

As a prescription remedy, Singulair is also indicated to prevent asthma attacks and for the long-term treatment of asthma in adults and children ages 12 months and older, as well as to prevent exercise-induced asthma in people 6 years of age and older.

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CVS/pharmacy applies for new URAC accreditation for community pharmacies

BY Antoinette Alexander

Washington — URAC, a national accreditation company, has launched a new accreditation program, Community Pharmacy, and CVS/pharmacy has stepped forward to be the first applicant organization to seek community pharmacy accreditation from URAC.

CVS/pharmacy is the retail division of CVS Caremark, which is already accredited for four out of the now six URAC’s pharmacy accreditation programs: PBM, drug therapy management, specialty pharmacy and mail service pharmacy.

To earn the accreditation, providers undergo an independent rigorous evaluation process, ensuring the achievement of accountability and quality under industry-vetted standards.

"We are pleased to be the first retail pharmacy seeking URAC’s new Community Pharmacy accreditation," stated Josh Flum, SVP of retail pharmacy at CVS Caremark. "Independently validating the quality of CVS/pharmacy’s patient services through the same accreditation process that CVS Caremark’s other pharmacy businesses have undergone demonstrates our commitment to helping our customers on their path to better health."

URAC’s Community Pharmacy Accreditation Program was developed in response to the market need to differentiate community pharmacies that engage in patient counseling and education, MTM and quality initiatives that improve care and reduce overall health care costs.
 

 

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