BEAUTY CARE

Listerine, Reach support American Heart Association’s ‘My Heart. My Life’ initiative

BY Antoinette Alexander

MORRIS PLAINS, N.J. — Listerine and Reach are helping to improve consumers’ oral health habits by supporting the American Heart Association’s heart healthy living initiative, "My Heart. My Life," and have tapped Olympic snowboarder Gretchen Bleiler to spread the word about brushing, flossing and rinsing each day as an important part of a good oral health lifestyle.

"Maintaining a healthy body from head to toe is a big part of who I am, but until I teamed up with the makers of Listerine and Reach, I didn’t realize that brushing your teeth alone misses 75% of your mouth," Bleiler said. "It’s clear that a healthy lifestyle goes beyond the gym and the dinner plate — it includes a thorough oral care regimen."

Through this support, the makers of Listerine and Reach will help the American Heart Association educate Americans on the importance of establishing healthy habits through local American Heart Association Heart Walk sponsorships in select markets.

"We share a common goal with the American Heart Association in our commitment to instilling strong health-and-wellness values among Americans," said Lori Deo, director of oral care at Johnson & Johnson Healthcare Products Division of McNeil-PPC. "Taking minutes a day to build good habits can make a lasting impact. To lead a healthier life, taking care of your mouth should be as routine as hand washing, exercising and eating right."

"The collaboration between the American Heart Association and the makers of Listerine and Reach will enhance our efforts to empower Americans to make positive lifestyle changes," added William Roach Jr., chairman of the American Heart Association. "Whether it is adding a 30-minute walk, or creating routine oral care habits, it all contributes to a healthier lifestyle."

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CIR reaffirms safety of parabens in cosmetics, personal care products

BY Antoinette Alexander

WASHINGTON — The Cosmetic Ingredient Review, an independent panel of scientific and medical experts, reaffirmed this week at its public meeting that parabens, a family of preservatives used in cosmetics and personal care products, are safe, the Personal Care Products Council announced on Wednesday.

"The cosmetic industry formally requested that CIR re-examine the safety of parabens as they are used in cosmetics, and we are gratified that the panel has done so and confirmed the safety of these ingredients," stated Halyna Breslawec, chief scientist for the Personal Care Products Council. "The council also appreciates that the Consumer Federation of America and the Food and Drug Administration supported the CIR decision.”

In December 2011, the Council requested that CIR reexamine its review of parabens in light of two recent opinions by the European Commission’s Scientific Committee on Consumer Safety. SCCS concluded, among other things, that some parabens are safe at current use levels but recommended that levels of others used be reduced.

At its 2012 meeting in early March, CIR reviewed the SCCS opinions and concluded that there were little additional new data concerning parabens. The panel voted to reaffirm its earlier conclusions that parabens are safe for use as cosmetic ingredients. CIR initially reviewed the safety of parabens in 1984, and since then has continually examined newly available data related to the safety of these ingredients. Its last comprehensive report was published in 2008.

A summary of the CIR Expert Panel findings for the March meeting will be posted on the CIR website within a few weeks.

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Essie supports Toms’ ‘One Day Without Shoes’ global campaign

BY Antoinette Alexander

NEW YORK — Essie Cosmetics has announced that it again will join forces with Toms on April 10 to support "One Day Without Shoes," Toms’ global campaign to raise awareness of the millions of children at risk for disease and infection as they grow up without shoes.

A special limited edition nail color, Essie Barefoot in Blue, has been designed to encourage people to go barefoot with can’t-miss toes.

Beginning March 7, Essie and Toms will host a free giveaway of 15,000 bottles of nail polish. Every day for 15 days, 1,000 people who sign up for the giveaway will receive a complimentary bottle of Essie’s Barefoot in Blue — a creamy, sky blue shade. To make a pledge and receive Essie’s Barefoot in Blue, beauty mavens can visit the Toms or Essie Facebook pages.

Founded by American traveler Blake Mycoskie, Toms was created in 2006 when Mycoskie befriended children in Argentina who lacked proper footwear. Wanting to help protect their feet, he founded the company, which for every pair of shoes purchased gives a pair of new shoes to a child in need. In 2008, One Day Without Shoes was founded to spread the word, and in 2011, over a quarter of a million people went without shoes to show their support, with more than 1,000 barefoot events taking place globally.

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