Lipton partners with Lady Antebellum for latest campaign
PURCHASE, N.Y. — Lipton is supporting its Lipton 100% Natural ready-to-drink bottled iced tea and new Lipton Tea and Honey iced tea mixes with a new campaign.
The "Drink Positive" campaign, which features Grammy Award-winning trio Lady Antebellum, includes national TV, print, radio, digital, exclusive online content, retail integration and a consumer promotion. In line with the campaign, Lipton is giving away a number of Lipton Tea and Honey samples one the product’s website.
Lipton Tea & Honey will be available mid-March in six flavors and will be packaged in 16.9-oz. to-go packets and one quart pitcher packets.
HappyFamily expands portfolio with new product lines
NEW YORK — Organic food brand HappyFamily introduced 15 new products that are designed to offer functional, healthy meals and snacks for kids of all ages.
Three new product lines — HappyTot Plus, HappyTimes and HappyTot toddler meals bowls — in addition to three HappyMunchies items join the company’s portfolio.
HappyTot Plus pouches are portable snacks that feature organic fruits and vegetables, and are fortified with choline and supergrain Salba. The pouches are available in blueberry, apple and purple carrot; kale, apple and mango; and strawberry, kiwi, beet and pear varieties for a suggested retail price range of $1.79 to $2.29 each;
HappyTimes includes five organic single-serve snacks: Veggie Pals, Sunny Buddies, Yummy Yogis, Mixed Fruit Yogis and Crazy Crunchies. Each bite-size snack includes real fruit, whole grains and organic yogurt. The products are sold in boxes of five pouches each for a suggested retail price range of $4.99 to $5.49. Veggie Pals also are available as individual snack packs for a suggested retail price of $1.29 each;
HappyTot toddler meal bowls are available in four varieties: chicken, vegetables and quinoa; super beefy pasta; vegetable ravioli and vegetables, brown rice and turkey. The items are individually sold for a suggested retail price of $2.99 to $3.79 per bowl;
HappyMunchies now includes carrot rice cakes, apple rice cakes and apple and kale croc-shaped puffed corn snacks. HappyMunchies are sold in individual bags for a suggested retail price of $2.99 to $3.49 each.
All the new HappyFamily products are sold in BPA-free packaging and will be available in stores next month.
Steve Goodyear promoted at Nestlé Nutrition
NEW YORK — Nestlé Nutrition has promoted Steve Goodyear to VP retail sales for Nestlé Nutrition’s U.S. division.
Goodyear is responsible for leading the U.S. retail sales team that oversees the Nestlé Nutrition product portfolio, including Gerber baby products, PowerBar sports nutrition products, Boost nutritional drinks and Carnation Breakfast Essentials complete nutritional drink. In this leadership position, he will create the vision and establish the strategy for the retail sales organization for Nestlé Nutrition in the United States.
Prior to his new role, Goodyear served as division VP sales at Gerber/Nestlé Nutrition,