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Lip Smacker bakes up new Girl Scout Cookie-inspired lip glosses

BY Antoinette Alexander

NEW YORK — Aspire Brands’ Lip Smacker has inked a licensing deal with Girl Scouts of USA to develop the new Girl Scout Lip Smackers inspired by the flavors of Girl Scout Cookies.

“Girl Scout Cookie-flavored Lip Smackers was a natural fit for us. The flavors are deliciously iconic and the mission of Girl Scouts of the USA is something we have a real interest in supporting,” stated Leslie Gibbs, brand marketing director at Aspire Brands.

The new lip glosses are available in five flavors: Thin Mints, Chocolate Peanut Butter, Trefoils, Peanut Butter and Coconut Caramel Stripes.

They will be available in two holiday collections that will be shipping to Walmart in October. Claire’s also will be carrying the Girl Scout Cookie flavors in a Lip Smacker party pack.
 

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Aisle7 launches social media-friendly health content platform

BY Michael Johnsen

PORTLAND, Ore. — Aisle7, creators of Healthnotes, last week announced the availability of Aisle7 Content Explorer, a solution that allows marketers to execute content-focused wellness campaigns on their websites, newsletters, blogs and social media sites.

“Facebook, Twitter and other social services are accelerating the speed of communication," stated Skye Lininger, Aisle7 CEO. "Aisle7 Content Explorer simplifies the process. Customers have access to every single piece of content the moment it’s created. More importantly, they can share it with their audience instantaneously without requiring technical or IT resources.”

The Aisle7 content library consists of wellness articles, content widgets and decision tools to help consumers make informed self-care choices. With Aisle7 Content Explorer, marketers can perform a detailed search, preview an asset and publish to the desired marketing channel. A new Web page, email message, newsletter article or Facebook post on a wellness topic can be distributed to an audience within minutes, Lininger said.

Aisle7 Content Explorer also provides a new “Hot Topics” feature that gives marketers relevant content suggestions on what to share. The latest science-based news, seasonal features and trending topics are featured and updated regularly, providing engaging ideas to create conversations online.

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Black Radiance names new brand manager

BY Antoinette Alexander

CITY OF INDUSTRY, Calif. — Black Radiance, a Markwins beauty brand, has hired Robyn Turner as its newest brand manager.

Turner’s key responsibilities will include portfolio management, product development, promotional program development, in-store merchandising, online programs and marketing financials, to extend Black Radiance’s leadership in ethnic cosmetics.

Turner joins the Black Radiance team from SpaRitual/Orly International, where she served as product development and reserach and development manager since 2009. Prior to that, she held positions at D.L. & Co. & Modern Alchemy, DayNa Decker Environments and Mojo Cosmetics.
 

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