BEAUTY CARE

Lip color trend helps boost lipstick sales

BY Antoinette Alexander

It may account for the smallest percentage of total color cosmetics, but don’t let that fool you. Lip color is currently the darling of the cosmetics category.

(Click here to view the full Category Review.)

According to the most recent data from IRI, a Chicago-based market research firm, sales of lipstick are up nearly 4% during the 52 weeks ended Oct. 5 at U.S. multi-outlets. During the same period, lip treatments declined a hefty 51.9% and lip gloss dropped 18%.

Meanwhile, new research from Mintel states that, after experiencing a 2% decline from 2011 to 2013, the lip cosmetics segment posted gains of nearly 9% between 2012 and 2014, with sales expected to reach nearly $1.4 billion this year.

Mintel noted that, while lip cosmetics account for the smallest percentage of total color cosmetics sales, it is currently the strongest performing segment in terms of growth. To further illustrate, facial cosmetics experienced 6.4% growth and eye makeup saw 4.2% growth during the same period.

The rise in sales can be attributed to the bold lip color trend, and is benefiting from the fact that manufacturers are increasingly adding to the formulas with such functional benefits as moisturizing and longer wear.

Beauty mavens ages 18 years to 24 years seem to have the greatest interest in intense lip colors, according to Mintel. Nearly one-third of lip product users in this age group seek out intense lip colors, compared with less than 20% of respondents older than 25 years old.

“Lip cosmetics have the highest overall reported use among color cosmetics. Lip balm, lipstick and lip gloss all have similar rates of penetration, suggesting that many women rely on a suite of lip products depending on the occasion or desired look,” said Shannon Romanowski, beauty and personal care analyst at Mintel, when unveiling the research. “The addition of skin care benefits, including moisturizing and softening, also provides added functional benefits. Sales of lip products are on the rise, as more women may be returning to the segment,” she added.

Beauty retailer Ulta Beauty recently highlighted the lip trend, making “cherry stain” lips among the top fall 2014 beauty trends on its website.

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Robin Leedy & Associates adds Puracyn Plus Duo Care and Jolen Creme Bleach to client roster

BY Michael Johnsen

MT. KISCO, N.Y. — Robin Leedy & Associates, specialists in OTC and HBA PR, social media and integrated marketing, on Friday announced the addition of a pair of brands to its client roster, including Puracyn Plus Duo Care Wound & Skin Cleanser and the Jolen Creme Bleach brand.
 
The campaigns supporting these products "are set up as integrated, efficient marketing programs designed to reach the targeted consumers where they spend their time,” said Robin Russo, president. “Traditional PR is still important, however, brands can’t rely solely on traditional channels," she said. “Consumers are getting their brand information and recommendations from many resources, on and offline, so the key is to develop brand message assets that can be used across multiple platforms, which also stretches dollars further.”
 
For example, a 15-second commercial, specifically, can be used on national TV or as digital preroll, as well as promoted on YouTube, shared as part of a sweepstakes on Facebook or posted on Instagram, Russo noted.    
 
Russo also noted that RLA’s work for both Puracyn Plus and Jolen not only rely heavily on the agency's expertise in developing and marketing platform-agnostic content, but also on the agency's deep roots in the consumer health and beauty product categories.
 
 

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Cetaphil RestoraDerm line gets new look

BY Antoinette Alexander

FORT WORTH, Texas — Galderma Laboratories, makers of the Cetaphil brand of cleansers and moisturizers, has unveiled a new and improved look for its Cetaphil RestoraDerm product line.

The eczema-soothing products, on shelves now, bring the condition to the forefront of the packaging featuring their new names, Cetaphil RestoraDerm Eczema Calming Body Wash and Cetaphil RestoraDerm Eczema Calming Moisturizer.   

"For more than 60 years we have formulated Cetaphil products to be gentle enough for even the most sensitive skin, offering solutions for adults and children as young as 3 months old," stated Miles Harrison, VP and GM for self medication at Galderma.  “As a leader in dermatology we strive to bring the science within our products to the hands of our consumers in a very straightforward, reliable manner. With this rebranding, we believe our customers will now be able to easily identify the power of the RestoraDerm regimen and its ability to help soothe their eczema symptoms."  
 

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