FAIRFIELD, N.J. — Telebrands’ new Lint Lizard should be a hot holiday item. The 40-inch vacuum attachment is designed to specifically clean a clothes dryer’s lint catcher and outer vent. It attaches to almost any vacuum host and features a long, flexible neck.
Lint buildup can be a big problem for clothes dryers. Too much lint buildup can clog a dryer and cause its motor to burn out as the dryer is forced to work harder. Better cleaning allows a dryer to run more efficiently. The lizard retails for $10.99.
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ReportersNotebook — General Merchandise, 11/5/12
SUPPLIER NEWS — According to a Nielsen report issued last month, higher consumer confidence levels, increased impulse buying and consumer intent to spend more could all lead to an upside surprise in 2012 holiday spending. Pet care will be one growth sector; Neilsen predicted pet owners will drive 5.9% dollar and 3.1% unit growth. The rest of home care, including cleaning and households products — even holiday wrapping paper — will see modest, price-driven dollar gains and unit sales declines, according to Nielsen.
Avanti is gearing up for spring 2013 by boosting its portfolio to include a variety of new greeting cards.New to the Avanti portfolio are cards for Valentine’s Day, Easter, Mother’s Day and Father’s Day, as well as graduation cards for grades kindergarten and older. Avanti also is launching new seasonal StandOuts cards and Avanti-branded cards that have been added to the company’s A*Press collection. The new cards have a suggested retail price range of $3.29 to $3.99. In addition to the spring 2013 items, Avanti Press has introduced five Avanti everyday cards (SRP $2.99), six new cards under the company’s illustrated humor collection A*Press (SRP $3.95) and two new A+Plus StandOut cards (SRP $3.99). Additionally, one of the A+Plus StandOut cards is a coaster card (SRP $4.99) — featuring an actual drink coaster inside — a first for the company.
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Private-label products lead sales
Drug stores saw a modest increase in air freshener sales last year, according to Mintel research — a lift likely due to sales of private- label products.
Sales were down elsewhere in the market in a category that has suffered from a shrinking economy and competition from scented candles and scented cleaning products.
Sprays and aerosols are most popular with consumers and have the most consistent use, followed by candles for burning, candles for decoration and plug-ins.
The article above is part of the DSN Category Review Series. For the complete Home Fragrance Sell-Through Report, including extensive charts, data and more analysis, click here.