Lining up for health at Hy-Vee
Among the best real estate in a supermarket is the checkout line, where customers usually can find shelves of candy, gum and other small items. But this Hy-Vee store in Albert Lea, Minn., is offering healthy choices to a captive audience, according to published reports.
Local news reported that the Albert Lea store has unveiled Hy-Vee’s Blue Zones lane, which instead of junk food features granola bars, dried and fresh fruit, soy nuts and string cheese.
Hy-Vee has long prided itself on programs designed to improve the health of customers and employees, and what better way to do that than get them to change their thinking about those last-minute purchases? Perhaps one day, instead of begging mom to buy bubblegum, the kids will be trying to persuade her to buy an apple.
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Rexall provides a haven for ‘Healthy Living’
“Our goal here is to improve health care for Canadians,” Katz Group Canada CEO Andy Giancamilli told Drug Store News about the company’s new Rexall Healthy Living Pharmacy concept it opened in six of its stores across Canada in 2010. The concept, which borrows some of the design innovation and cache usually associated with the beauty category to better engage customers around health and wellness, includes more than 200 health information touch points.
Customers can get help from a specially trained healthy living adviser at the store’s Healthy Living Station; the Rexall Healthy Living patient interactive terminal allows patients to look up health information and learn about disease, prevention, OTC products and other topics; and a “hemocode” blood test can help patients identify foods that may be causing health problems.
The Hemocode test sounds interesting. I read somewhere that it's available in all Rexall stores now.
Pharmaca touts ‘integrative’ health
The new Pharmaca stores make a very bold statement about the relationship between pharmacy and prevention. The company unveiled its new store design in Menlo Park, Calif., in November 2010. The 6,800-sq.-ft. store continues Pharmaca’s “integrative pharmacy” model, which emphasizes holistic approaches to health care and features eight licensed practitioners.
Pharmaca allows pharmacists to play a greater role in customers’ health and guide them to alternative therapies, focusing as much on the prevention of disease as on the treatment of it. The company’s unique take on pharmacy-prevention fusion is up to 23 stores and growing, with three more stores planned for 2011.
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