Lindt reaches for ‘excellence’ with new chocolate bars
STRATHAM, N.H. — Lindt is expanding its dark chocolate offerings with two new Excellence bars.
The Excellence 70% cocoa almond brittle balances the sweet crunch of almond brittle with dark chocolate, while the Excellence 70% cocoa nut crunch combines the subtle flavor and delicate crunch of of caramelized walnut and hazelnut pieces with dark chocolate. Each bar provides a "delightful dark chocolate experience," Lindt said.
The 3.5-oz. bars are available at retail locations nationwide, Lindt chocolate shops and at Lindt.com.
Natural and organic food, beverages market to double by 2015
NEW YORK — Natural and organic foods and beverages are expected to realize dramatic growth in 2011 and beyond, following strong U.S. retail sales over the past five years.
According to new research conducted by Packaged Facts, "Natural and Organic Foods and Beverages in the U.S., 3rd Edition," U.S. retail sales of natural and organic foods and beverages rose to nearly $39 billion in 2010, a 9% increase over 2009, and 63% higher than sales five years earlier.
Looking ahead, sales are expected to rise 45% by the end of 2011, while the overall market is expected to grow by 103% between 2010 and 2015, with total annual sales exceeding $78 billion in 2015, the report projected.
Big category drivers include Frito-Lay, a PepsiCo division, which recently announced that by the end of the year, approximately half of its product portfolio — including Lay’s Tostitos and SunChips snacks — will be made with all -atural ingredients.
"The Frito-Lay products will in themselves have an enormous impact on the natural foods marketplace, and Frito-Lay’s move will spur other manufacturers to invest more heavily in producing natural and organic products," Packaged Facts research director and publisher David Sprinkle said. "Since Frito-Lay’s announcement, Kraft Foods and Coca-Cola have made strategic moves to better position themselves in the market."
According to a recent Packaged Facts survey, 38% of U.S. adults polled that are grocery shoppers buy organic groceries, while 58% buy packaged food products marketed as "all-natural" (but not organic). The survey also found that 37% of all respondents "strongly" (12%) or "somewhat" (25%) agreed that they seek out natural and organic foods and beverages.
Back in February, Packaged Facts found that gluten-free products have gained momentum in the market, with sales expected to grow from about $2.6 billion to $6 billion in 2015.
In The Raw sweeteners kick off TV ad campaign
NEW YORK — The maker of Sugar In The Raw and Stevia In The Raw products has launched a new television advertising campaign to show consumers "it’s only natural."
The ad spots, created by Mother New York, tap into the truths of human nature as they relate to all things food — showing the influence of Sugar In The Raw and zero-calorie Stevia In The Raw on consumer behavior when faced with everyday decisions — according to Cumberland Packing, the company behind the In The Raw brand. The ads feature the voice of actress Frances McDormand and are directed by Academy Award nominee Brett Morgen.
Click here to see the ad spots.