PHARMACY

Lilly for Better Health provides patients with ways to improve well-being

BY Alaric DeArment

INDIANAPOLIS — Drug maker Eli Lilly has created a multichannel platform to inform and educate patients about healthy eating, physical activity and stress management.

The program, Lilly for Better Health, is designed to help users live healthier, more active lives, and Lilly said it was designed to reach patients where they like to receive health information. The program includes a website, LillyForBetterHealth.com.

“Lilly’s work to improve patients’ health and well-being goes beyond medicine,” Lilly VP U.S. medical division Jack Harris said. “Managing your health and achieving a balanced lifestyle often means making changes to your daily life, and small steps can make a big difference.”

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PHARMACY

Cypress gets OK for cough-cold medications Zutripro, Rezira

BY Alaric DeArment

MADISON, Miss. — The Food and Drug Administration has approved two cough-cold medications made by Cypress Pharmaceutical, the company said Monday.

Cypress announced the approval of Zutripro (hydrocodone bitartrate, chlorpheniramine maleate and pseudoephedrine hydrochloride) and Rezira (hydrocodone bitartrate and pseudoephedrine). Both drugs are oral solutions and, because they contain the opioid hydrocodone, are classified as schedule III controlled substances by the Drug Enforcement Administration. Cypress subsidiary Hawthorn Pharmaceuticals will market the drugs.

“Currently, there are very few prescription products for patients suffering from cough and the symptoms associated with the common cold,” Hawthorn EVP sales Chris Smith said.

Cypress said the drugs are the only FDA-approved hydrocodone cough-cold combinations containing a nasal decongestant and that the approval marked the first time the FDA approved new hydrocodone cough medications since 1990.

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Men’s Health Network, Abbott underscore health issues through T-Talk Tune-Up campaign

BY Alaric DeArment

NEW YORK — A new survey indicated that almost 70% of men have an easier time taking care of their cars than their own health.

The survey of 501 men ages 45 to 65 years, which was commissioned by the Men’s Health Network and drug maker Abbott, also found that more than 40% would be more likely to address car issues than health issues, while 28% don’t visit the doctor regularly, and 56% said they were more worried about their spouse’s health than their own.

The survey is part of the T-Talk Tune-Up campaign, launched by the Men’s Health Network and Abbott, to raise awareness of men’s health issues, led by racing champion Terry Labonte and health expert Harry Fisch.

“For many men, tuning up our cars is easier than getting checkups for our health,” Labonte said. “With the help of my wife, Kim, I began to think about my body and my health in the same way I think about the care of my cars. As a result, I scheduled a doctor’s appointment and a series of tests to help stay on top of my health.”

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