Lil’ Drug Store Products names new leadership team
CEDAR RAPIDS, Iowa Lil’ Drug Store Products on Wednesday named a new leadership team, promoting three retailing professionals across its convenience division. Doug Steffen has been named senior director of national accounts; Greg Moore, senior director of convenience sales; and April Elsinger, director of convenience marketing.
Steffen, Moore and Elsinger each have several years of high-profile sales and markting expertise with Lil’ Drug Store Products, the company stated. The team will work together to expand the company’s convenience retailing position. Lil’ Drug Store Products’ convenience division offers more than 250 on-the-go health and beauty, general merchandise and automotive accessories sold in more than 125,000 convenience and hospitality retailer locations throughout the United States.
“This new leadership team reflects our dedication to the convenience industry,” stated Paul Rossberger, VP convenience sales and marketing. “It’s summed up in a simple, powerful statement: ‘We Make Convenience Convenient.’ For 35 years our company has made it easy for retailers to supply and merchandise their stores. Now we’re sharpening the focus of that commitment by adding innovative new product categories, providing even more resources for full customer support, and exceeding our retailer partners’ performance goals.”
JDRF honors Roche with Chancellor’s Award
INDIANAPOLIS A maker of blood-glucose meters, infusion pumps and other diabetes management tools was awarded by the Juvenile Diabetes Research Foundation for its long-standing corporate partnership with the organization.
Roche was given the Chancellor’s Award at JDRF’s annual conference in Washington, D.C., and was noted as “an exceptional partner in the education and management of diabetes.” Roche and JDRF work together on the Bag of Hope program, which provides education materials on juvenile diabetes and a free Accu-Chek blood-glucose meter. The bags contain products and materials valued at about $100, which are distributed to families by local Roche and JDRF representatives.
Since 2004, Roche has committed almost $10 million to the Bag of Hope program.
“Roche is an exceptional partner in the education and management of diabetes. During the past several years, the Bag of Hope program has become the cornerstone of our outreach program to families with newly diagnosed children, and we thank Roche for its continued funding of this incredibly important educational initiative,” said Courtney Davies, national director of corporate relations at JDRF.
Lifeway Kefir featured in ‘Sex and the City 2’
CHICAGO Lifeway Kefir, a probiotic beverage made by Lifeway Foods, will be featured as a product placement in the “Sex and the City 2” movie starring Sarah Jessica Parker, the company announced Tuesday.
Abottle of Lifeway Kefir can be seen in the kitchen of the fictional character Miranda Hobbes (played by Cynthia Nixon) in one scene in the movie. “[Even some] 10 years ago, Lifeway Kefir was a niche product,” stated Julie Smolyansky, Lifeway CEO. “Today it’s mainstream. Nothing makes that clearer than seeing it in a movie like ‘Sex and the City 2’ with stars like Sarah Jessica Parker and a pedigree that includes six years of top TV ratings,” she added. “This is excellent exposure for our brand among one of our primary target audiences – health-minded women in the 25-54 age bracket. It’s hard to imagine a better fit for a movie placement.”
In addition to its line of Lifeway Kefir, the company also recently introduced Green Kefir with Phytoboost, a beverage that includes the same 10 live probiotic cultures as its regular kefir plus the antioxidant power of 10 green vegetables and green tea extract in a single serving. These newest kefirs are available in kiwi passion fruit and pomegranate acai blueberry flavors with 80 mg of plant-based polyphenols.